Pure Storage Collaboration with SK hynix

Pure Storage, Inc. announced a collaboration with SK hynix Inc. to deliver state-of-the-art QLC flash storage products that meet the high-capacity, energy efficient requirements for data-intensive hyperscaler environments.

Customer Challenge:
Modern data centers require solutions that can provide high storage density capabilities without sacrificing performance or energy efficiency. Data bottlenecks can lead to decreased productivity and high energy costs, affecting overall company performance. Traditional storage solutions such as HDDs have limitations as they are unable to handle the high-capacity, data-intensive workloads of hyperscale data centers in the AI era.

Customer Impact:
Unlike traditional solutions, Pure Storage can deliver future DirectFlash Module products with SK hynix’s QLC NAND flash memory that will be purpose-built for demanding hyperscaler environments.

Benefits include:

• Sustained High Performance – Integrating Pure Storage’s data storage platform with SK hynix’s advanced QLC NAND technology enables ultrafast, low-latency, and highly reliable solutions geared towards exascale, data-intensive workloads.
• Increased Energy Efficiency – The 2 companies collaboration will provide lower energy consumption, helping customers overcome power availability constraints, lower operating costs and ultimately decrease the organization’s overall carbon footprint.
• Improved Scalability and TCO – Unlike standard HDDs, the combined solution will provide highly rack-dense and scalable systems, offering a compelling total cost of ownership, while addressing demanding storage scalability needs.

Executive Insights:
“This collaboration with SK hynix is an exciting step in our mission to deliver superior all-flash storage technology to hyperscalers. By combining SK hynix’s advanced QLC products with Pure Storage’s host-based flash management architecture, we can deliver an optimized solution for the hyperscale production environment and AI infrastructure. Pure Storage can further elevate performance, scalability, reliability, and energy efficiency, addressing the unique demands facing today’s data-centric industries.” said Bill Cerreta, GM, hyperscale, Pure Storage

“Hyperscalers are constantly searching for data storage technology that doesn’t limit their potential innovation, but propels it to unforeseen levels. SK hynix’s NAND technology, combined with Pure Storage’s robust platform, presents a formidable option for data center operators focused on maximizing performance, efficiency, and scalability. Together, we are empowering hyperscale environments to tackle burgeoning data volumes with cutting-edge, sustainable storage solutions.” said Sam Lee, EVP, head, global sales and marketing, SK hynix