IFA 2024: Lexar Showcasing Solutions for Creators

Lexar Co. Ltd. attended IFA 2024, where it hosted a product launch event and workshops showcasing its catalog, including portable SSDs, memory cards, DRAM, and other products.

Marking IFA’s centennial in 2024, the ‘Creation’ theme underscores storage’s integral part in driving innovation. Under the ‘Memory Creates Endless‘ theme, the company set up a ‘Journey of Memory‘ booth area, displaying groundbreaking storage products tracing back to a century ago. This vividly showcased how the evolution of storage technology has influenced and empowered creators. Through this technological evolution, Lexar has remained at the forefront, consistently delivering products and services that exceed users’ expectations.

Rapid Global Expansion
On September 6, the company held a booth launch event to formally unveil its global brand strategy, European market progress, and the latest products.

Founded in 1996, Lexar has sales channels WW and offers an array of consumer storage and memory products. Europe is a core strategic market for the firm, with the company investing heavily in brand promotion, multi-category product development, and localized sales channels to serve the diverse user needs across different European countries.

In 2023, despite the challenging market conditions, the firm achieved counter-cyclical growth, with global operations expanding 59.06% Y/Y. Also, the company has seen rapid European business expansion, achieving 159% Y/Y growth in 2023 and covering more than 20 countries. Its diverse products, including memory cards, SSDs, PSSDs, and DRAM, are popular and have secured high market share positions in key markets like Poland, France, the Netherlands, and Germany.

Continuing this momentum, the company maintained 100% Y/Y sales growth in Europe during the 1H24.

The firm exhibited a lineup of pioneering products, underscoring the brand’s R&D and technological prowess.

The Professional Go Portable SSD with hub is a 1-2TB portable SSD for mobile video shooting. It offers freedom and portability, working alone or with a hub to add lights, mics, and power. The USB 3.2 Gen 2 SSD delivers blistering 1,050MB/s read and 1,000MB/s write speeds ^[1], enabling 4K 60fps ProRes video capture directly on iPhone 15 Pro/Max and beyond. Last month, the firm’s Kickstarter campaign for this product reached $100,000 within 2 hours.

Memory cards include the CFexpress 4.0, ARMOR series, and SD 8.0.The company presents 4 new memory cards leveraging the next-gen PCIe 4.0 performance. The lineup includes the TYPE-B DIAMOND, GOLD, SILVER, and the TYPE-A GOLD card, all enabling 8K RAW video shooting. In particular, the Professional DIAMOND CFexpress 4.0 Type B Card won the ‘TIPA WORLD AWARD 2024‘ and boasts speeds of up to 3,700MB/s read and 3,400MB/s write ^[1].

The ARMOR series include GOLD SD UHS-II and SILVER PRO SD UHS-II cards, a world’s 1st memory cards made of 316 stainless steel. They offer IP68 waterproofing, dustproofing, and bend-resistance – for outdoor filming. For the SD8.0 card, Professional GOLD PRO SDXC Express Card delivers up to 1,700MB/s ^[1] read speeds – over 5x faster than SD4.0 cards.

The Professional Workflow series, both 2024 Red Dot winners, herald a new era of streamlined workflows. These all-in-one solutions, with wide compatibilities and multi-module bays for different uses, empower users to boost efficiency, creativity, and productivity.

The ARES RGB 2nd Gen DDR5 desktop memory is a series featuring premium SK hynix DRAM chips and blazing-fast speeds of up to 8,000MT/s ^[1]. The upgraded exterior design blends classic and fashionable elements.

The company has also introduced the ‘pexar’ brand and its product – the pexar digital picture frame. Featured an excellent 2K and anti-glare display, it is a smart WiFi frame that serves as a shared photo album for the whole family, making it a perfect gift for loved ones.

Connecting with creators
The firm has established a presence in the imaging industry for years, built a global community with ambassadors and elite photographers, and continually expanded storage solutions to empower creators.

This year at IFA, in addition to the meticulously designed ‘Journey of Memory’ exhibition area that attracted many visitors, the company also participated in the content creator hub event organized by IFA to celebrate its 100^th anniversary. Lexar showcased products and interacted with the IFA-invited influencers.

The company hosted several workshops with 4 top influencers, who are famous and shared their creative insights and tips. Furthermore, the firm offered a well-received live activity where visitors could personalize their own USB drives.

^[1] Speeds based on internal testing. Actual performance may vary.