Dallas Olson Chief Commercial Officer, NetApp

NetApp Inc. announced Dallas Olson as the company’s new chief commercial officer, reporting to president, César Cernuda.

He brings over 25 years of experience building high-performance teams responsible for planning, operations, enablement, engagement, and go-to-market strategies.

He will oversee sales strategy driving business growth in areas including AI and Keystone through specialist teams, enhance market presence, optimize sales models, foster strategic partnerships, champion a customer-centric approach, and drive initiatives to maintain firm’s position as a market leader primed for accelerated growth.

“We’re thrilled for Dallas to join NetApp at a time of momentum for the company as we empower enterprises to make their data infrastructure intelligent with unified data storage built for innovation in the era of AI,” said Cernuda. “Olson’s previous achievements in fostering high-performance acceleration for multinational corporations, his adept leadership in guiding large organizations through tumultuous market shifts, and his track record of driving triple-digit growth for his teams render him the perfect candidate to provide exceptional value to our customers.”

Most recently, Olson led global go-to-market strategy and revenue operations for Cisco. Before that role, he served as Cisco’s COO and VP for the Americas where he was responsible for strategy, planning, operations, enablement, engagement, and go-to-market efforts. Prior to that, he held various leadership roles within Cisco including leading strategy and planning for its US Commercial group and leading enterprise software teams for Cisco’s WebEx Technology Group. Before his tenure at Cisco, he served as the executive director of Misys Allscripts’s corporate development team where he led merger, acquisition, and corporate strategy and was previously the global sales lead at DHL.

“Joining NetApp is an exciting and unique opportunity,” he said. “NetApp’s rich history of enabling innovation, and its ambition to continue to do so is inspiring. My focus will be on delivering a go-to-market strategy that continues to provide exceptional value to customers, and to turbo charge the company’s global growth trajectory. I look forward to making an impact and delivering meaningful change.”