NAB Show: Trisha Winter CMO, StorJ

Storj Labs, Inc. celebrates 10 years since inception, launching a re-invigorated brand identity led by new CMO Trisha Winter, as the company makes major gains in their growing partner ecosystem and customer base.

CMO Trisha Winter has over 20 years of experience in B2B technology marketing helping companies from start-ups to enterprises identify market opportunities and create focused go-to-market strategies that generate revenue. Her experience includes rebranding a $500 million enterprise and 2 successful start-up exits. At Storj, she is excited to disrupt the cloud industry and bring awareness to the opportunity to reduce the carbon footprint of storage.

The firm is exhibiting and speaking at NAB 2024, produced annually by the National Association of Broadcasters at the Las Vegas Convention Center in Las Vegas, NV. NAB is the premier event for the M&E industry drawing thousands of content professionals from all corners of the broadcast, M&E ecosystem. The company was honored with the 2023 NAB Product of the Year award, is a nominee for 2024 NAB Product of the Year award and was recognized with an honorable mention for the 2024 Sustainability Excellence Award.

The company is hosting numerous partners at their booth, to present demos of the extended value their products deliver together with Storj for M&E leaders. Partners include GBLabs, Valdi, ImagineProducts, LivePeer, AdSignal, CloudSoda, Shadow Magic Studios, Ortana and Amove. It is also presenting at NAB jointly with the Digital Sustainability Alliance, which Storj co-founded in 2023.

CEO Ben Golub said: “Storj has grown from a ground-breaking Web3 tech innovation to a proven enterprise solution, giving cloud storage hyperscalers a run for their money. Differentiators that make us fast, secure and highly performant also ensure our product is the greenest cloud object storage on the planet. Our organization is stronger than ever in our 10th year and poised for continued rapid growth, especially with the addition of Trisha Winter to our executive team.”

Firm’s distributed architecture is designed to enable sustainable, rapid scalability worldwide without a need to build or maintain a single data center – since the company utilizes unused space on existing datacenters and drives on tens of thousands of nodes in over 100 countries. Its design innovation makes it faster, more available at the edge, more performant and more secure than first-gen hyperscalers. And, with the benefit of environmental sustainability by design, the company is becoming a transformative force in industries that rely on large quantities of critical data, from M&E to financial services, healthcare and an extensive range of enterprise business categories.

It reduces carbon emissions by up to 90%, relative to competitors, handling terabyte files and delivering S3-compatible storage often 2-3 x faster at 1/10th the cost and 1/10th the carbon footprint of AWS. Data is encrypted and split across a zero-trust network, protecting it from outages, ransomware, and compromise and eliminating single points of failure.

Starting in April 2024, firm’s user interface and invoices share data on each customer’s carbon emissions as a result of their use of Storj compared with hyperscalers. The company offers a whitepaper on this topic of emissions and savings, which dives into their methodology.

Winter said: “I have worked with a range of leading start-up and enterprise technology companies over 20 years, and Storj presents an outstanding opportunity. Storj understands that great techequity and inclusion in techhttps://storjinstitute.org/storj-institute-a-year-in-review/. The company is committed to delivering a revolutionary technology positioned to transform the cloud industry and help save our planet. I couldn’t be more excited to be part of this team.“