NAB Show: OWC Showcasing Four Solutions for Content Creators

At NAB Show, OWC (Other World Computing) introduces 4 tools to the company’s arsenal of creative solutions.

The VPG200-certified Atlas Pro CFexpress 4.0 Type A memory cards, in 480 and 960GB capacities, are designed to address the performance demands of video and photography professionals who shoot with Sony Alpha, FX, and FR7 cameras. At NAB Show, the company will also introduce 3 additions to the Envoy product line including the portable Envoy SSD at 1 and 2TB, Envoy Pro Elektron at 4TB, and the Envoy Pro mini in a 2TB capacity.

Capture with professional grade performance
With 1,850MB/s read and 1,700MB/s write speeds and VPG200 certification to work with all Sony camera settings, these Atlas Pro CFexpress 4.0 Type A cards are for the professional filmmaker or extreme action photographer. These Type A cards are designed for creators who want to benefit from the maximum performance their Sony cameras can offer such as 8K video, Pro-slow motion (up to 240fps) or Pro-high resolution burst RAW photography. Consistent performance allows these cards to flawlessly capture high-volume, high-bitrate shots without a moment of delay.

Timesaving and quality assured
The Atlas Pro CFexpress 4.0 Type A cards are tested under the aggressive camera settings to ensure delivery of the highest reliability and performance so professionals can securely store and access irreplaceable content. Using CFexpress 4.0 technology, these Atlas Pro Type A cards can reduce ingestion time by 2x or more compared to CFexpress 2.0 cards and by 6x or more vs SD cards. With the included Type A-to-Type B adapter, the best performance from these cards can be realized with Atlas USB4 CFexpress 4.0 Type B readers.

Complete ecosystem for creators
OWC has built the assortment of hardware and software solutions to support the creative process from ‘Capture to Completion’. The firm’s Atlas ecosystem is the 1st step of the process to ensure photographers and videographers have the tools they need to get their vision from camera to audience.

“With the CFA 4.0 specs, industry-leading VPG200 certification, along with the rigorous testing and manufacturing standards of OWC, these Atlas CFexpress Type A memory cards will unlock access to the highest quality capture settings enabling SONY shooters to reap the benefits of high-speed and reliability,” said Larry O’Connor, founder, and CEO. “These cards also benefit from the capability to be upgraded and monitored with our Innergize software, which provides the peace of mind that one’s vision will be captured reliably.”

The Innergize software is integral to the ecosystem built for firm’s Atlas memory cards and readers. It checks the health of an Atlas card to ensure it is reliable to use and then cleans and restores performance to ensure there are zero dropped frames when shooting video or continuous burst photos. Atlas owners can then upgrade their firmware in the field to take advantage of the latest card improvements and ensure firm’s cards and readers will perform optimally with their cameras.

Pricing and availability:
The Atlas Pro CFexpress 4.0 Type A cards are available for pre-order and will ship in May on the firm’s webstore at $319.99 for 480GB and $519.99 for 960GB. USB4 Atlas CFexpress 4.0 Type B readers are also available at a starting price of $79.99 the company’s webstore.

Create bigger ideas from pocket-sized packages
With over 3 decades of storage expertise, the company adds a new product offering and increases capacities to the Envoy lineup of portable storage solutions; delivering a combination of size, performance, reliability, and affordability.

Envoy SSD

The Envoy SSD is a portable making it the partner for user creations. A stunning rethink of design, this portable SSD boasts aircraft-grade aluminum housing in a palm-sized form factor providing consistent sustained 1,000MB/s speeds while preventing thermal throttling. The included USB-C cable ensures that Envoy Portable SSD is ready to use with computers, cameras, and mobile devices. The perfect everyday drive to store, save, backup, and edit large files, this new Envoy is set to quickly become a preferred portable drive for personal and professional use.

Pricing and availability:
The all-new Envoy SSD is available for pre-order and will ship in May from firm’s webstore for $149.99 at 1TB and $279.99 at 2TB.

Envoy Pro Elektron SSD

The Envoy Pro Elektron, now at 4TB, is a ruggedized, crushproof, dustproof, and waterproof IP67-rated pocket-sized drive. This capacity for the SSD expands the storage offering even further for creators who demand performance and high capacity. Through a USB-C connector with a USB 3.2 Gen2 interface, you can save, edit, and back up large-format video, lossless audio, and RAW image files with up to 1,011MB/s real-world performance.

Pricing and availability:
The Envoy Pro Elektron is available for purchase in capacities up to 4TB from firm’s webstore for $579.99.

The Envoy Pro mini is a pocket-sized USB drive that packs a punch in both performance and capacity. At a new 2TB capacity and the size of a keychain charm, this capacity for the Envoy Mini Pro will be a tool for those creators who like to always keep their work with them. The USB-A and USB-C connector means connecting to your capture device of choice is never in question and you’re always backed up.

Pricing and availability:
The Envoy Pro mini is available for purchase in capacities up to 2TB from firm’s webstore for $299.99.

Resource:
Video overview of all the products announced