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Joao Silva VP of EMEA and Latin America, Pure Storage

Based in UK


Pure Storage Inc.Silva Pure Storage announced Joao Silva as VP of EMEA and Latin America.



Based in UK, he will oversee all aspects of sales, grow market share and help customers modernise their data and storage management infrastructure.

With over 3 decades of experience in the storage industry, of which 11 years at Pure, he is well positioned to deliver the next level of growth in EMEA and Latin America. His extensive hands-on knowledge of meeting customer needs and of leading and inspiring expanding teams, will help him deliver on firm’s plan for EMEA and Latin America.

Pure’s Market Momentum
According to IDC’s Worldwide Quarterly Enterprise Storage Systems Tracker for 4Q23, Pure had the 2nd highest growth rate at 25.8% in EMEA vs. a market which grew only 2.0%. The EMEA external OEM market is also expected to grow to $9.5B by 2028.

Customers such as Virgin Media O2, The British Army, THG, Credit Agricole, DFKZ and Weiling have all leveraged its solutions to meet their business objectives.

I’m delighted that Joao is assuming the region’s leadership. His customer-centric approach, deep experience in the technology sector and ability to lead teams will help us bring our platform and drive business outcomes for more customers in EMEA and Latin America,” said Dan FitzSimons, CRO.

I’m honored and privileged to lead Pure Storage in EMEA and Latin America. Pure’s highly unified portfolio is helping our customers solve some of the most challenging infrastructure problems of our times. I can’t wait to continue helping our customers modernise their businesses while building the momentum in the region“, said Silva.

IDC sees that Pure Storage in EMEA has been steadily gaining market share over the past three years, driven by consistently positive feedback from customers who are transforming data storage from highly fragmented solutions to a unified platform.  Organisations prioritize features such as ease of data management, sustainability requirements, high level of security and scalability, according to IDC surveys, all of which are effectively addressed by Pure Storage’s product portfolio,” said Pavel Roland, senior research director, IDC.