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Seven Predictions of Storage Trends in 2024

By Eric Herzog CMO, Infinidat

Herzog InfinidatThis article was recently written by Eric Herzog CMO, Infinidat, formerly CMO and VP of global storage channels at IBM Storage Solutions, CMO and SVP of alliances for Violin Memory, and SVP of product management and product marketing for EMC’s enterprise and mid-range systems division.

Predictions of Storage Trends in 2024

Seven storage trends rise to the top for 2024, spanning cybersecurity, hybrid cloud storage, green IT, customer experience, and containerized applications, while also providing insights on how to free up financial and operational resources to put into AI and other IT projects and how to address the IT skills gap.
Trend #1: Triple play of cyber resiliency, detection, and recovery to create an overall corporate cybersecurity strategy
The convergence of cyber resilience, detection, and recovery on a single storage platform is fueling a trend for 2024 around higher levels of cybersecurity for enterprise storage. Reliance solely on backup is no longer enough to secure storage systems. Primary storage has become a main target of cybercriminals for the most insidious and hard-to-detect ransomware and malware attacks that wreak costly havoc on enterprises.
Combining resilience (the ability to instill defensive security measures to repel attacks), detection (the ability to know when data is corrupted and whether a known good copy of data is free of ransomware or malware), and recovery (the ability to bounce back) from cyberattacks is the key to hardening storage infrastructure.
This trend to better secure storage systems is highly important because of the continued exponential increase in cyberattacks against enterprises.
Trend #2: Freeing up money from storage for AI and other critical IT projects
Dramatically reducing the costs of enterprise storage frees up IT budget to fund other significant new projects, such as AI projects, cybersecurity-related projects, or other strategic activities. This trend for 2024 will play a pivotal role in enterprises where there will be pressure to accelerate AI projects for the next stage of digital transformation, as well as to improve cybersecurity against more sophisticated AI-driven cyberattacks.
With IT budgets projected by Gartner to grow by 8% in 2024, funding for these new projects will need to come from somewhere.
A smart approach to shifting IT spending internally that is taking hold is to remove costs from storage, while simultaneously improving storage. It sounds like a paradox at first sight, but the trend in 2024 will be to take advantage of 3 key factors that make this “paradox” an actual reality: (1) storage consolidation onto a single, scalable high availability and high performance platform, (2) autonomous automation, and (3) pay-as-you-go, flexible consumption models for hybrid cloud (private cloud and public cloud) implementations of storage. 
Trend #3: The blossoming of green storage
Having more storage capacity in the same form-factor and having fewer storage arrays have become part of an ongoing trend to make enterprise storage, along with data centers in general, more environmental-friendly. Fewer arrays mean less carbon footprint, less to cool with the use of coolants, and less to recycle, translating into a much lower impact on the environment.
Furthermore, consolidating multiple arrays into a single storage platform means the use of less energy, fitting a strategy to advance sustainability. Storage upgrades also bring energy savings, which also translates into cost savings, in light of the rising costs of energy this year. Consolidation also means much improved, more efficient utilization of space.
With the higher cost of energy, the need to reduce floorspace costs, the drive to lower carbon emissions, and the desire to reduce the impact of recycling of storage arrays on the environment, this trend will see in the new year an increase of audits of enterprise storage infrastructure and more intense identification of inefficiencies and waste in the storage estate.
The blossoming of green storage will be demonstrated in 2024.
Trend #4: Seamless hybrid cloud integration
The shift to hybrid cloud in the enterprise has been ongoing for years, as enterprises figured out that a balanced approach to leveraging the public cloud and maximizing on-premises private cloud data infrastructure makes the most business sense. But what is new about this trend is how dominant the hybrid cloud has become for enterprise storage.
New capabilities have made it extremely easy for enterprises to manage on-prem private cloud storage and the public cloud storage as one, integrated, software-defined infrastructure, as if the public cloud is just another “array” identified in the software’s user interface. Advancements in the past year to make managing hybrid cloud storage even simpler has unlocked the full-scale embracing of this approach to storage, especially for large enterprises.
Hybrid cloud has also become easier to scale. If a large enterprise needs to expand capacity quickly because of an unexpected burst in data traffic, it can scale fast on a single, software-defined, multi-petabyte storage system that is on-prem. It can obtain a cloud-like experience, yet leveraging its own infrastructure, without any downtime or complexity.
At the heart of why hybrid cloud is so strong, and so attractive, are cost and control. Enterprises can keep costs lower by using an on-prem storage system after storage consolidation of many arrays into 1 or 2 systems. Simultaneously, enterprises keep better control of their data by having it on-prem, ensuring compliance, especially with recent regulations about data governance and data privacy.
Trend #5: Opening up the potential of containers in the hybrid cloud data center
It’s estimated that approximately 90% of global organizations will be running containerized applications in production by the year 2026, according to Gartner analysts – up from 40% just two years ago. By 2026, it’s estimated that as much as 20% of all enterprise applications will run in containers, more than doubling the percentage from 2020. The adoption and expanded usage of containers are definitely on the upswing.
This multi-year trend is gaining momentum for 2024 because of the increasing need for enterprises to innovate at a faster rate today than ever to meet evolving customer expectations. The point is that enterprises are becoming more digitally-focused in order to better compete.
Containers, which exemplify a cloud-native approach, provide a cost-efficient way to automate the deployment of modern applications – and do it at scale – while making them portable, environment-agnostic, and less resource-dependent to achieve cost savings. Consequently, the rate at which new applications are being developed is monumental. IDC reported that by the end of 2023, roughly 500 million new “logical applications” will have been created – a number that is the equivalent to the amount of applications developed over the past four decades in total. 
According to the latest available Cloud Native Computing Foundation (CNCF) survey, 44% of respondents are already using containers for nearly all applications and business segments and another 35% say containers are used for at least a few production applications.
More attention is being paid to thinking about the infrastructure – particularly the enterprise storage infrastructure – that supports containers. Storage is critical in the world of containers. The challenge with this trend is to pick the right enterprise storage, especially with enterprises globally needing to scale container environments into petabytes.
Trend #6: Skills gap in storage calls for an increase in automated storage
A skills gap across the data center and, particularly, in enterprise storage has emerged, and the trend is that this gap is getting wider. Fewer IT professionals are choosing to specialize in storage yet capacity trends to grow in the enterprise exponentially.
While it makes storage administrators more valuable at this time, an increasing number of enterprises are having trouble staffing the roles to manage traditional, legacy storage in support of applications, workloads and the entire data infrastructure. The shortage in qualified IT professionals creates a precarious situation for the future of many enterprises. Therefore, the trend in the enterprise space is to turn to AI-equipped autonomous automation of enterprise storage.
With autonomous automation going mainstream in the enterprise space, CIOs and IT leaders can take a “set it and forget it” approach to storage. They can reduce the risk of the skills gap jeopardizing their ability to have an always-on, reliable storage infrastructure.
This approach, of course, requires a very simple user interface for the average IT professional to be able to manage the storage, whether to increase capacity, see insights into the performance of the storage system, or execute a rapid recovery from a cyberattack. At the same time, use of autonomously automated storage frees up valuable IT headcount to be utilized in other areas of the datacenter and enterprise software environments.
Trend #7: Redefining the user experience for enterprise storage
For enterprise storage, user experience is no longer only about the GUI. While the GUI is still important and should be as easy to use as possible, the scope of user experience has broadened to include essential elements for today’s day and age: SLAs, white glove service, and professional services. Enterprises are not only looking for a box on which to run their applications and workloads; they are increasingly looking for excellence in service and support to be built into their storage solution.
The trend is for enterprises to opt for the storage vendor that offers the best support, best SLAs, and best proactive professional services, yet at a low cost or for no charge. It redefines the expectations for user experience. Enterprises want to know they have an advocate within the storage provider who can lend their expertise to solve challenges for the customer. They want to know they can get L3 support direct on a moment’s notice. They want to have confidence in the integration capabilities of a professional services team.
They see this all as added value, and it has become either a dealmaker or a deal-breaker for many enterprises that are reevaluating their choice of storage solution vendor based on this criteria. User experience has been transformed into the total experience for the customer.