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Best Analyst Firms for HDDs

Coughlin Associates, IDC or Trendfocus?

Here we tried to compare the best 3 analyst firms on the WW HDD market with their figures for 2CQ23 and 3CQ23.

  • Coughlin Associates headed by Tom Coughlin, president, and member of the Compute, Memory and Storage Initiative at industry body SNIA


  • Idc Burns IDC with Edward (Ed) Burns, research director, HDD and storage technologies**


  • Geenen TrendfocusTrendfocus, analyst firm mainly or or HDDs and SSDs, created in 1993 by president Mark Geenen***



* C3Q 2023 Hard Disk Drive Industry Update
** IDC Worldwide 3Q23 HDD Shipment Results and Four-Quarter Forecast Update, Doc # US50021123, November 2023
*** WW HDD Units Fall 8% Q/Q to 29 Million in 3CQ23, Capacity Shipped Lifts to 196EB

As you can see below, there is a very small difference between the figures of the 3 competitors.

Analyst firm Coughlin Associates IDC Trendfocus
HDDs shipped in 3CQ23 in million 28.6 28.7 28.7
Q/Q sequential growth of HDD unit shipments -8.2% -8.3% -8.3%
HDD exabytes shipped in 3CQ23 NA 196.3 196.2
Q/Q sequential growth of HDD exabyte shipments +0.6% +3.6% +4%
NA $102.73 $108.1
HDD ASP 2CQ23 NA   $93.24 $95.9
Q/Q sequential growth of HDD ASP +10.2% +12.2% +12.7%
Seagate HDD market share in 3CQ23 44% 46% 42%
Toshiba HDD market share in 3CQ23 19% 14% 22%
Western Digital HDD market share in 3CQ23 37% 40% 36%