Urgent Need for Unified Storage

NetApp, Inc. released the 2023 Data Complexity Report that explores companies’ growing needs for unified storage.

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The report found that 98% of organizations are in the middle of their cloud journey, with 3 out of 4 reporting workloads stored on-premises, highlighting the need for a unified approach to hybrid multi-cloud architectures and continued innovation in both on-premises all-flash storage and public cloud storage to enable AI adoption at scale.

“Enterprises face a complex technology landscape fraught with security risks and pressures to keep up with emerging technologies like AI while reducing environmental impacts,” said Sandeep Singh, SVP and GM of enterprise storage. “The Data Complexity Report underscores that amidst this complexity, innovative cloud-enabled flash storage solutions are needed to address the evolving demands of AI, enhance efficiency, and bolster resilience vs. the escalating cyber threats within the data ecosystem.”

Cloud Adoption Organizations are in the Middle of Their Journey
Migration to the cloud hasn’t been a linear journey for many businesses, according to the report. Of all tech executives with plans to migrate workloads to the cloud, 3 out of 4 still have most of their workloads stored on-premises. However, AI adoption is the biggest driver for cloud migration, and cloud is a major enabler for AI adoption. 74% of respondents said they’re using public cloud services for AI and analytics. Tech executives globally (39%) say their top need for flash innovation is to optimize AI performance, cost and efficiency.

AI is Driving Further Need for Cloud Adoption
The enterprise continues to embrace AI, with 72% of respondents already using generative AI and 74% leveraging public cloud AI and analytics services. However, AI deployment comes with its own set of complex challenges. According to the study, data security (57%), data integration (50%), and talent scarcity (45%) persist as barriers.

Meanwhile, IT leaders continue to make a case for more funding, as nearly two-thirds (63%) of AI budgets come from new funding rather than reallocated budgets, and 65% of C-suite and IT leaders expect to engage new vendors as AI’s influence within their infrastructure expands.

Data Security Concerns Cause Further Complexity
Security threats continue to loom large among C-level executives and IT decision makers in the era of AI. According to the report, 87% of C-suite and board members cited ransomware as a high or top priority, while more than half of C-suite and board-level executives (55%) stated ransomware attack mitigation as the top priority in their company. 40% of respondents ranked security threats and data privacy among the top causes of complexity in their storage infrastructure.

Further, nearly half (48%) of respondents also predicted that it would take days or weeks for their company to recover from cyberattacks, representing a potentially devastating risk to their business.

“Cyberattacks are only intensifying and C-Suite and board-level executives recognize the critical need to both protect vs. these attacks while being prepared to recover from ransomware should one succeed,” said Jeff Baxter, VP product marketing. “While ransomware protection requires a cyber-resilient full-stack architecture, leaders are increasingly demanding storage vendors that offer guarantees for recovery of data after a ransomware attack.”

Sustainability is Top Concern in Technology Innovation
Reducing environmental impact is no longer a nice-to-have – it is now informing key technology decisions in the enterprise. According to the study, 83% of respondents cited sustainability as an important deciding factor when choosing storage vendors. Further, more than half (50%) recognize that reducing energy and carbon footprint is central to responsible AI, while 84% agree that reducing their company’s carbon footprint is an important part of sustainability initiatives.

These Challenges are Uniquely Addressed by Cloud-Enabled Flash Storage
Looking to the future of flash storage, the impact of AI on both buying decisions and expectations for innovation is undeniable. According to the study, 39% of respondents want flash storage solutions that optimize AI performance.

Leaders look for flash innovation to address cloud adoption, AI, security, and sustainability
Where do you expect the most innovation in flash storage design in the next 3 years?
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Leaders look for flash innovation to support future flash business processes
Where do you need the most innovation in flash storage to support future flash business processes?
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Security and data privacy are also top of mind when it comes to storage innovation. 61% of tech executives cited either data security or data privacy among their top choices for where they want to see flash storage design breakthroughs in the next three years.

Sustainability was a third area of expected innovation with calls for more energy efficient hardware and software and automated recommendations for reducing energy and CO² topping the list.

“Modern workloads demand flash storage built for speed, scale, security, and sustainability,” added Singh. “More than ever, we must prepare for an environment capable of integrating seamlessly with AI, sparking the need for technology leaders to drive innovation and rethink everything.”

Methodology
NetApp partnered with Wakefield Research to conduct a quantitative research study from September 29, 2023, to October 5, 2023, among 1,000 C-levels, tech and data executives at businesses in 6 markets: US, EMEA (France, Germany, the UK), and APAC (India, Japan).