Pure Storage Next-Gen of Storage as-a-Service Paying for Customers’ Power and Rack Space

Pure Storage, Inc. advanced its Evergreen portfolio with the introduction of a commitment to pay its customers’ power and rack space costs for the Evergreen//One Storage as-a-Service (STaaS) and Evergreen//Flex subscriptions.

Also, the company is unveiling ‘No Data Migration, Zero Data Loss, and Power and Space Efficiency’ guarantees, coupled with flexible upgrades and financing, across the Evergreen portfolio.

Industry significance:
For years legacy STaaS vendors have packaged the same Capex solutions on an Opex basis, ignoring what it means to deliver a true service. What enterprises want from STaaS are SLA-based outcomes that not only optimize IT budgets and spending but also optimize labor, while furthering security, sustainability, and agility goals.

The company’s 1st disrupted the storage ownership experience with the introduction of its Evergreen architecture in 2015 and has since grown its storage subscription portfolio to meet each customer where they are. In 2018, the firm launched Evergreen//One, a 1st enterprise STaaS offering, delivered and managed via SLAs and guarantees. In 2022, the company introduced Evergreen//Flex, combining storage ownership with fleet-level consumption economics. With relentless innovation, the firm continues to push the boundaries of what enterprises expect from their storage experience.

This announcement represents the next evolution in enterprise STaaS. As the most energy efficient technology in the market – helping customers achieve up to 85% reduction in energy use and carbon emissions and up to 95% less rack space than competing offerings – the company disrupts the market with a commitment to pay its customers’ power and rack space costs, aligning TCO savings and long-term efficiency goals.

Combined with new guarantees, flexible financing, enhanced resilience, and AI-powered service capabilities, the firm continues to eliminate the status quo, driving choice and flexibility in purchase and consumption with its Evergreen-based services.

Highlights:

• Industry-first paid power and rack commitment: The firm will pay for its customers’ power and rack space through an Evergreen//One STaaS and Evergreen//Flex subscription to take responsibility for the associated costs of power and rack unit to run our offerings. By eliminating the growing challenges of managing rising electricity costs and rack unit space, the firm further exemplifies what it means to offer a true cloud experience, on premises. The one-time, upfront payment can be made directly as cash or via service credits, is based on kWh and rack unit fixed rates, and is proportional to the customer’s geographic location and contract size.
• Power and space efficiency guarantee: While Evergreen//One and Evergreen//Flex customers benefit from a paid power and rack commitment, expanded guarantees support customers who opt to own their storage via an Evergreen//Forever subscription, further establishing the company as an innovative subscription portfolio in the enterprise storage industry. The Power and Space Efficiency Guarantee supports Evergreen//Forever customers’ efforts to consume less power and store more data with less space, reduce energy costs, and report more accurately with transparent measurement of actual W/TB. If the guaranteed W/TB or TB/Rack is not met, Pure Storage will cover the tab. The Energy Efficiency guarantee is already available as an Evergreen//One SLA.
• New future-proof business guarantees: With new No Data Migration and Zero Data Loss guarantees for Evergreen//One (SLA), Evergreen//Flex, and Evergreen//Forever, the firm empowers its customers to mitigate unplanned costs due to data loss incidents, while maintaining day-to-day business operations amid upgrades. With the Zero Data Loss guarantee, the company assures data protection with DR services for any hardware or software product-related incidents, at no cost. With the No Data Migration guarantee, it ensures technology upgrades with no data migrations, reducing customers’ overall risk exposure, cost of ownership, and e-waste. In fact, Evergreen architecture extends equipment life up to 10 years or more.
• Flexible upgrades and financing: The company eliminates the need for major upgrades while providing customers with more choice. Pure’s Ever Agile program now includes a capacity plus controller trade-in delivered at up to 20% lower price than new controller costs. Meanwhile, the Capacity Consolidation program now includes expanded capacity trade-in credits valued at up to 50%. The latest updates, available via Evergreen//Forever, give customers flexible access to the latest innovations in performance, density, and energy efficiency. Additionally, with extended STaaS financing options for Evergreen//One, customers also gain flexibility in the procurement and deployment of Evergreen//One.

“With the expansion of Pure’s Evergreen portfolio, we continue to challenge the status quo of enterprise StaaS, yet again delivering industry-first guarantees and AI-powered services to solve problems for our customers. As enterprises feel increased pressures to maximize resource and energy efficiency and to safeguard their data from disaster, we are providing them with unparalleled levels of resiliency and efficiency all through a simple and smart services platform,” said Prakash Darji, VP and GM, digital experience business unit, Pure Storage.

“Today, business success goes hand-in-hand with environmental responsibility. The introduction of a Paid Power and Rack commitment stretches the limits of innovation in the antiquated enterprise storage market. The latest Evergreen enhancements successfully balances enterprise requirements to make progress towards achieving critical ESG and net zero goals using incentives, while establishing peace of mind when it comes to data loss,” said Scott Sinclair, practice director, Enterprise Strategy Group.

Resources:
Pure Storage Evergreen   
Blog: Save Money & Our Planet, Get Power Smart     
Blog: The New Evergreen Portfolio: Custom-fit to Your Changing Needs    
Blog: Evergreen Challenge: Does Your Storage Provide Peace of Mind?    
Blog: Data Storage Ownership Redefined