Kevin Fadaie Regional Sales Manager for Embedded IoT and Security Solutions, Swissbit

Swissbit AG expanded its sales team with the addition of 2 new professionals.

Kevin Fadaie joins as regional sales manager for embedded IoT and security solutions, while Michael Boreman takes on the role of technical sales engineer. These strategic appointments reinforce firm’s commitment to providing customer support and driving business growth in the North American (NA) market.

Kevin Fadaie will be responsible for providing cutting-edge memory and storage solutions to the rapidly growing IoT market while focusing on developing the ecosystem for the adoption of FIDO2-compliant hardware authenticators. His primary objective is to establish and strengthen partnerships with software solution providers in the identity and access management (IAM) space, as well as distributors and VARs. By forging these strategic alliances, he will play a pivotal role in ensuring that company NA’s customers can easily procure and integrate the manufacturer’s innovative products into their authentication solutions.

Prior to joining Swissbit, he served as sales manager for DRAM products into Amazon Web Services (AWS) at Samsung. With over 8 years of experience in business units and technical sales for Altera/Intel, he brings extensive expertise in supporting FPGA technologies. During his tenure, he excelled in various roles, including business manager for military and NetCom markets in North America, and technical account manager responsible for FPGA business in the Southeastern United States.

He holds a Bachelor of Science degree in Electrical Engineering from San Jose State University in California. 

Michael Boreman brings expertise in providing technical support and effective communication to customers in the rapidly expanding North American market. His role will be crucial in ensuring seamless coordination and collaboration between firm’s Netcom customers and internal teams. By working closely with sales, engineering, product, and quality teams, he will drive opportunities and engage customers at a technical level to deliver solutions and support.

He joins from Rockwell Automation, where he served as an OEM account manager. In his role, he collaborated with distributors to devise growth strategies, convert competitors, and tackle supply chain obstacles. With experience in guiding customers through complex business transitions, he brings valuable insights to his new position.

He holds a Bachelor of Science in Industrial Engineering from The Pennsylvania State University in University Park, PA.

These strategic additions to the Swissbit NA sales team demonstrate the company’s commitment to meeting the evolving needs of customers in the embedded IoT and security solutions market. By leveraging their expertise and industry knowledge, the 2 new people will help the company solidify its position as a trusted partner, enabling customers to navigate the complex landscape of digital transformation with confidence.

“We are excited to welcome Kevin and Michael to the Swissbit NA team,” said Grady Lambert, GM NA. “Their combined experience and industry insights will be instrumental in driving our growth strategy and delivering exceptional value to our customers. As we expand our sales team, we remain dedicated to providing top-notch support and innovative solutions to our growing customer base in North America.”