Betsy Doughty Senior Director WW Partner Marketing, Hammerspace

Hammerspace, Inc. appointed Betsy Doughty as senior director of WW partner marketing.

She will be responsible for leading the partner marketing strategies to drive accelerated pipeline growth and continue to accelerate deployment of data orchestration systems across the decentralized enterprise to help organizations power data analytics, collaboration, and AI-driven insights. She will play a vital role in expanding the global footprint of Hammerspace’s Data Orchestration System and making unstructured data a global resource that allows partners and customers to unlock its value, create new revenue streams and drive operational efficiency.

She brings more than 20 years of experience in technology marketing, demonstrating her ability to drive growth through working with partners. She has been recognized as a multi-year winner of CRN’s Channel Chiefs and Women of the Channel recognition, earned multiple 5-Star Partner Program designations, and has co-chaired a number of industry alliances, councils and mentorship programs. She serves on the board of directors for the YWCA Boulder County and is an active professional mentor in the CU Leeds School of Business Professional Mentoring Program.

“Betsy’s deep expertise in partner marketing, passion for building strong collaborative relationships and commitment to partner success make her an excellent asset to our team,” said Molly Presley, SVP marketing. “We believe that her strategic vision and proven success will be instrumental as we expand our partner ecosystem and drive customer success as we enter a new data cycle powered by data orchestration to AI tools and a collaborative remote workforce.”

Data Orchestration System makes unstructured data a global resource, enabling teams to access, activate and monetize their data and organizations to dynamically orchestrate their data across multiple vendors and operators – all without interrupting user access or creating unnecessary data silos. Organizations have struggled for decades with the challenge of using file data outside the data center where it was created. This limitation constrains the speed of research, innovation and growth of data-driven businesses. The solution unifies all data across storage silos into a single namespace, delivers intelligent and efficient data orchestration, and provides high-performance local data access to remote applications and users wherever they reside around the world.

“I am honored to join Hammerspace at such a pivotal time in its growth and expansion trajectory,” said Doughty. “Hammerspace’s commitment to innovation is truly inspiring. I am thrilled to work alongside its talented team to strengthen our partner relationships, drive impactful marketing initiatives and help deliver unparalleled value to our customers.”

“Betsy Doughty’s marketing expertise, particularly in the realm of channel and partner relations, has been widely acknowledged for its significant impact on Spectra Logic’s success. She’s aligned to Hammerspace’s present requirements and needs, ready to spearhead, launch, and guide new innovative programs and initiatives alongside current and prospective partners, which are vital for the company’s ongoing adoption,” said Philippe Nicolas, analyst, Coldago Research.

“Hammerspace is enabling the next data cycle powered by the collaboration of file data between remote users and powering data analytics and AI applications. We have worked with Betsy for years in building programs to help customers gain access to and learn about innovative solutions that solve their data architecture and storage challenges. I look forward to working with Betsy to accelerate the growth of our already flourishing partnership with Hammerspace“, said Aaron Cardenas, CEO and co-founder, P1 Technologies.