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Infinidat Supercharges Channel for 2023

James "JT" Lewis hired as director of channel sales for EMEA and APJ.

Infinidat Ltd announced a series of initiatives, extensions, and updates to its channel partner program WW, continuing to invest in providing support for partners, with channel revenue contribution up 52% Y/Y globally.

New additions include an enhanced EMEA and APJ channel program and a new sales enablement and training program – the Infuziast Certified Partner Program − along with regional program enhancements, such as channel partner advisory boards. The company has also expanded its channel base with 22 new partners and distributors and extended its channel sales team with the addition of 7 new channel partner managers worldwide. Furthermore, in EMEA and APJ, it added a director of channel sales, accelerating its momentum with its EMEA and APJ channel partners.

We’re proud of the expansion and deepening of our channel partner programs, particularly those in EMEA and APJ, and we know channel partners are very excited about what we are introducing in 2023,” said Eric Herzog, CMO. “2022 has been a banner year for our channel-centric progress that has garnered several industry awards and recognition. However, with the exciting new additions and enhancements we are bringing to Infinidat’s channel partner experience, 2023 will be even stronger.

Following outlines major enhancements and expansion to partner programs going forward:

  • Enhancements to the EMEA and APJ channel partner program: The vendor is enhancing its EMEA and APJ channel program with new tiering levels for partners; an enhanced deal registration process; new backend rebates; a redesigned criteria for MDF; a not-for-resell program; redesigned the enablement program on the InfiniVersity partner portal; and increased joint marketing efforts.
  • Infuziast Certified Partner Program: The firm is introducing its major new sales enablement and training program, starting in the 1H23 in the Americas and in EMEA and APJ in 2H23. Channel partners, ranging from sales consultants to technical personnel, will be able to earn certification through this new program, which also includes a rewards component.
  • Personnel Update: Infinidat Supercharges Channel For 2023In 2022, the manufacturer announced a new leader for the channel across EMEA and APJ, with the appointment of James “JT” Lewis as director of channel sales for EMEA and APJ.


  • The company also added 7 new channel partner managers to its global sales team to support the expanding number of partners and distributors around the world. Continuing as the channel sales leader in the Americas is Mitch Diodato, senior director of channel sales for the Americas.
  • Partner Advisory Boards: The firm will establish partner advisory boards for the channel in the Americas, EMEA, and APJ in 2023.
  • Partner Tech Clubs: It will set up partner tech clubs for engineers, solution architects and solution advisors in EMEA and APJ.

Infinidat runs one of the most robust partner programs in the industry. Their program enriches our experience as a partner, and I’m very excited about the company’s new Infuziast sales enablement and training program,” said Dean Jamison, co-president and CTO, Dynamix Group, Inc.. “Infuziast will better equip us to increase our business and reward us in a clear and compelling way. Infinidat is making all the right moves to expand and enhance its support of channel partners, and I look forward to what the company is rolling out for the channel in 2023.

I am very encouraged by what Infinidat is doing to demonstrate its strong commitment to the channel in Germany and around the world. All of the new program elements that the company is introducing in 2023, ranging from sales enablement and training extensions to tiering levels to increased joint marketing efforts, are a win for all Infinidat channel partners,” said Jan Veith, director of sales and business development, H&G Hansen & Gieraths IT Solutions GmbH. “Infinidat is continually refreshing its multi-dimensional channel partner program, constantly bringing something new and exciting to the table. This is a great time for us to be selling Infinidat’s cyber storage solutions because the level of channel support is more comprehensive than other players in the market.

Channel momentum steadily grew throughout 2022, fortified by the following accolades and advancements:

  • The manufacturer was recognized with 8 channel partner centric awards, out of a total of 25 awards
  • Gartner named Infinidat a Leader in the Magic Quadrant for Primary Storage for the 5th consecutive year
  • The Infinidat Partner Program earned a 5-Star Rating from CRN
  • Herzog was named a CRN Channel Chief for 2022
  • GigaOm recognized Infinidat as the industry leader in ransomware protection for block storage
  • The firm was included on the CRN 100 list
  • Its technology won a 2022 CRN Tech Innovators Award for data protection
  • It revamped its partner portal to rave reviews

Blog post on benefits of new Infuziast program

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