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Redstor Momentum Grows

As smart backup platform launches online trials, attracts MSPs, industry recognition and talent.

Redstor Ltd announced momentum continued to build in 4Q22, posting an increase in partner numbers of more than 50% vs. the previous year.

Sales expanded globally as the constantly enhanced its platform attracted new MSPs, industry honors and senior talent.

We’ve seen an exponential increase in demand for our software globally this year and our new online trial sign-up is proving a game-changer for MSPs,” said CMO, Gareth Case. “The trial enables MSPs to start protecting customer data across SaaS business applications, cloud infrastructure and on-prem devices from a single app, with no hardware, in as little as 60s.”

Overall, this quarter saw the continuation of some strong themes, but more than anything, it was about validation,” he continued. “Our goal has been to provide the most MSP-centric platform, service and support in the industry. But most important, more MSPs than ever before are driving profitable growth and predictable revenue streams with our platform. It’s very reassuring to know that we’re doing right by them.

New Services and Support

During 4Q22, the company introduced a number of enhancements to its platform, including:

  • Backup for QuickBooks (Online and Desktop): Intuit’s QuickBooks is the market’s accounting software and this service is designed to help SMBs protect and recover vital application data. Powerful and low cost, Backup for QuickBooks fills gaps in the software, enabling MSPs to offer SMBs a safety net and open a new revenue stream with healthy margins.
  • Azure VM Backup and Recovery: The fiirm offers an agentless solution to backup Azure VMs in minutes and recover data. Named Azure VM Pro, it scales and reduces administrative overhead, while eliminating the need to buy, manage or replace hardware.
  • Online Trials: The vendor launched a new website in September with the ability for MSPs to sign-up, trial the platform and start protecting customer data in 60s. This reduces the time to market for MSPs looking to onboard a new backup and recovery vendor, while simplifying control and consolidation of these providers.

Leaders Joining the Team

The migration of industry talent to Redstor continued throughout the quarter.

  • King RedstorEmma King, VP marketing: Possessing more than 2 decades of senior level marketing expertise, with particular emphasis on EMEA, he has worked for technology businesses including Ensono, Dun & Bradstreet, CA Technologies, Microsoft and IBM.

 

  • Bobby Dhaliwal, Vp Sales, Emea, RedstorBobby Dhaliwal, VP sales, EMEA: He spent 14 years with Commvault, rising through the ranks to become sales director for UK and Ireland. His work is further supported by director-level experience in the channel and oversight of enterprise accounts.

 

 

Expanded Enterprise Strategy Group (ESG)
When it comes to environmental, social and governance ESG programs, Redstor continues to lead the way in its market. Employees get 2 paid days of charitable work annually, while the company runs programs throughout the year ranging from local technology education to supporting African refugees to fighting climate change.

The firm has long prided itself on its low carbon footprint. In 4Q22, the company took things further by joining The Science Based Targets initiative (SBTi). The goal of this coalition of UN agencies and businesses is to drive climate change by enlisting organizations across the globe to reduce greenhouse gas emissions and meet net-zero science-based targets that are in line with a 1.5°C future.

Industry Awards
Redstor and its platform captured a number of industry awards during the quarter. Two particularly gratifying honours included “Best in Show” at the ChannelPro SMB Forum 2022 and the same at IoT Security Services Association’s Cybersecurity Conference and Expo. In addition, it was shortlisted in the Cloud Awards 2023 for “Best Cloud DR/BC Software” and the CRN Channel Awards 2022 for Cloud Services Vendor of the Year.

In G2’s peer-to-reviews and rankings, Redstor continued to dominate backup and DR with high satisfaction ratings across key categories including backup, online backup, DR and DRaaS. With the IT and services industry most heavily represented, MSPs regard Redstor as the industry pace setter.

It also posted a record Net Promoter Score (NPS) in November 2022 of +76, demonstrating its commitment to customer satisfaction.

MSPs can learn more about partnering with Redstor

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