Redstor Empowers MSPs with Smart Partner Program and Creates Advisory Board

Redstor Ltd. unveiled its All Access Partner Program.

It offers MSPs co-branded online marketplaces to simplify and accelerate the sales process, including sales, marketing and technical support, attractive NFR and discount pricing, and a Partner Advisory Board for exchanging insights with peers. All Access is designed to help MSPs capitalize on high demand for cloud-based data protection services across on-premise, cloud-native and SaaS business application workloads.

The company has also announced the expansion of its leadership team as growth continued throughout its Q3.

Linda Misauer has been named VP, software security, and Douglas Sawyer, director, partner acquisition, raising to 4 the number of senior industry executives to recently join the firm.

According to IDC’s Infobrief, Working Smarter, Not Harder, the next 2 to 3 years will see 55% of organizations migrate systems to a cloud model to centrally manage core, edge and data protection. The report also noted that by next year, most high-ranking executives will put in place business critical KPIs based on data availability, recovery and stewardship to combat the ever-increasing volume of cyberattacks. IDC urges MSPs to act and take advantage of this growing market, already valued at over $18 billion.

MSPs enlist the company to discover, manage and protect customer data in the simplest, smartest, safest way. It offers the broadest range of data connectors, spanning on-premise and critical cloud applications like Microsoft 365. Purpose-built for MSPs with multi-tenancy, the firm streamlines IT workloads by centralizing the backup and management of data across entire customer environments. It’s a solution providing cloud-first backup with near immediate, on-demand recovery of files and databases through its InstantData technology. AI polices backups to identify and isolate malware for safe restores. Customers and data can also be managed through one app (RedApp), so MSPs can set policies, fortify security and lessen the impact of breaches.

Empowering partners
The firm is commited to MSPs. It only sells through the channel, and having started out as an MSP, it is familiar with the challenges that service providers face. This has allowed Redstor to create a program with All Access and just a few of the features and benefits include:

• Efficiency: Co-branded online marketplace enables easy and efficient end-to-end onboarding of customers and upsell opportunities.

• New business: Lead referrals and listing in the firm’s Partner Directory helps attract new clients.

• NFR and MDF: Attractive NFR bundles available for partners and marketing development funds to generate new revenue streams.

• Increased margins: Substantially better margins, end-user pricing not published, attractive discounts. 

• Sales and marketing: Features a library of sales resources, including everything to develop campaigns that drive demand, ranging from customizable emails to social posts to content assets, and dedicated resources to help plan, execute and report on activity. 

• Fast, easy onboarding: Get setup in less than 60s, no hardware or integration needed.

• Advisory board access: Access to the company’s Partner Advisory Board, enabling open, honest feedback to shape technology and services. 

• Vibrant partner community: Access to the REDtribe community, created to help MSPs collaborate with the firm and industry peers.

“Having a cloud only solution to match an industry that is going 100% cloud is a logical next step versus buying hardware for a client site that needs replacing every 5 or 6 years,” said Rob Glass, CEO, Computer Systems Plus. “Redstor is investing a lot in a single pane of glass. We can now view all our clients’ backups in one place, which is really refreshing as we just haven’t had that before, and it just keeps getting better. It’s clear Redstor is committed to providing a solution that’ll make it easier for us to maintain our clients’ backup.”

Momentum and talent attraction 
Q3 saw momentum continue for the firm, driven by its smarter backup and recovery and exceptional support for MSPs. In USA alone, new opportunities climbed more than 500% vs. the same period in 2021.

The company added several veteran executives during 3Q. This includes CRO, Mike Hanauer, and channel chief, Matt Scully, who were former co-workers. That continues with Sawyer as director, partner acquisition, previously a senior regional sales executive and team leader with the same company. Misauer, VP, software security, held a similar role with Doxim prior, and worked for 2 decades at Stiata, where she held such posts as VP, global solutions and CTO.

According to Sawyer, “I’ve built a career on listening to MSPs, advocating for their needs, and teaching my teams to do the same. With Redstor, I can not only ensure their voice continues to be heard, I can answer with technology that’s recognized by users as the best on the market.”

Innovation continued during 3Q as the smart platform was enhanced further with the addition of data tagging. This lets the company’s MSP partners and their customers see how much of their backup is sensitive or highly sensitive, enabling them to better manage such documents and protect vital information.

In G2’s peer-to-reviews and rankings, the firm dominates backup and DR with the satisfaction ratings across key categories including backup, online backup, DR and DRaaS. With the IT and services industry most heavily represented, MSPs regard the company as the industry pace setter. In G2’s Summer 2022 report, the company took home 39 badges, besting competitors in areas from product simplicity and setup to support quality and ease of doing business.