IBC2022: pixitmedia Supports AWS M&E Creation Lifecycle Demonstrations

pixitmedia Ltd. ⁽¹⁾, a Kalray, Inc. company, announced that pixstor and ngenea (a shared storage and data orchestration solution) will be included in the content production area at the Amazon Web Services (AWS) at IBC 2022.

AWS will be showcasing a suite of end-to-end cloud production workflows, demonstrating how the industry’s tools for editing, compositing, finishing, grading and QC can be used for full production in the cloud. These workflows will be supported by the firm’s products, pixstor and ngenea, SDS and orchestration software.

This follows the announcement that the company has been accepted into the AWS ISV Accelerate program, a co-sell program for AWS Partners who provide software solutions that run on or integrate with AWS.

Offline editorial, VFX and color grading work is not only possible in the cloud, but can deliver huge and tangible benefits in performance, collaboration, scalability, and cost efficiencies for producers.

At IBC, AWS will demonstrate the media creation lifecycle in 5 stages. Live camera footage will be ingested to a cloud collaborative environment using dailies platform Moxion. That footage will be edited in Adobe Premiere Pro and conformed in Flame, Autodesk’s finishing and VFX solution. A 4th stage will demonstrate FilmLight Baselight performing the color grade, and finally, the content will pass through Colorfront Streaming and Broker Service for QC, which also reads directly from Amazon S3.

The high-resolution, uncompressed 4K media for all 5 stages of the production process will be edited in place on the media-centric storage infrastructure powered by pixstor and ngenea, with 10-bit uncompressed video streamed from applications running in the cloud to the stand. It will use the latest AWS Cloud Digital Interface (AWS CDI), NewTek Network Device Interface (NDI), and Colorfront Streaming and Broker Service technology, over a secure internet connection to an Amazon VPC. Amazon EC2 compute, Amazon Elastic Block Store and Amazon S3 storage underpin the entire pixstor and ngenea solution.

Ben Leaver, co-founder and EVP, business development, pixitmedia, explains: “We’re looking forward to being featured in the AWS stand at IBC to showcase our storage and data orchestration platform to the M&E industry. Together with AWS and industry-standard software providers, we will demonstrate that high-end editorial, VFX and color grading work is possible in the cloud today. We are providing our customers with ease of use, guaranteed performance, greater collaboration and seamless workflows in the cloud.”

The company is a member of the AWS Partner Network (APN) and an industry facilitator of cloud-enabled production workflows. pixstor offers AWS customers an agile storage environment that guarantees adaptability and performance. Coupled with ngenea, it securely transports data to and from globally distributed cloud, object storage, and traditional NAS.

Resource:
pixitmedia at IBC 2022

⁽¹⁾ pixitmedia is the dedicated branch for media and entertainment markets of arcapix Holdings Ltd, acquired by Kalray.