Panasas Enhances Channel Strategy

Panasas, Inc. announced a global channel strategy with added benefits and incentives to grow sales reach through channel and alliance partners.

Its PanFS data engine powers the ActiveStor portfolio, which includes all-NVMe ActiveStor flash, hybrid ActiveStor Ultra, and massive-capacity ActiveStor Ultra XL storage solutions designed to accelerate AI/ML training, modeling and simulation, data analytics, and massive-scale data workloads.

Company’s technology has seen a continuous demand increase over the past 18 months, and the recent portfolio launch promises to ramp up that trend. To support its growing customer base and market expansion, the company is investing in its teams and partnerships.

“Strong partnerships are critical for our mission to accelerate growth and innovation across industries,” said Brian Peterson, COO. “Regardless of your organisation’s size, business model, geographic location, or vertical focus, our partner program will empower you with leading storage technologies. Together we will harness the power of big data to not only solve problems, but to discover new opportunities.“

The new partner program enables VARs, distributors, and technology partners to deliver Panasas’ industry storage solutions WW with end-to-end deal support.

New capabilities include:

• The partner portal, a hub containing marketing collaboration tools, learning pathways, and a library of resources tailored to partners
• Partner marketing and demand generation support
• Deal registration that rewards and protects partners’ investments for seeking out new customer opportunities

Panasas recently welcomed Penguin Solutions, a SGH Company, to its new partner program. This later helps customers accelerate the deployment of their applications. Penguin Solutions chose Panasas’ technology over previously offered open-source parallel file systems to enhance its selective product line. The partnership validates the ActiveStor Ultra storage solution for use in Penguin Solutions configurations for all AI and applications.

“Our customers are solving the world’s most complex problems, from developing Covid-19 vaccines to designing jetliners. Our job is to provide them with the best infrastructure so that they can focus on that work,” said Bret Costelow, EVP of global sales. “We’re excited to team with Penguin Solutions and have them bring PanFS and ActiveStor to all of their high performance applications and AI customers.“

Panasas was showing at ISC High Performance in Hamburg, Germany on May 29-June 2, 2022.