EditShare Delivers Technology for Media Production in Middle East

EditShare, LLC continues to deliver solutions for major projects in the Middle East.

The company has been involved in an installation at Expo 2020 Dubai, which won the Innovative Project of the Year trophy at the 2021 Broadcast Pro awards, and has also delivered solutions to customers in Saudi Arabia and Sharjah.

It has provided its storage management and workflow tools to one of the largest smart cities in Saudi Arabia. And in Sharjah, the Government Media Bureau has also invested to support its production of a range of video content and delivery over multiple platforms.

Each system sees EditShare FLOW media management and EFS storage solutions providing streamlined editorial workflows. With its completely open approach, the platform allows each user to support a mix of Adobe Premiere Pro, Avid Media Composer, DaVinci Resolve and other professional post production tools within tailored workflows.

EditShare worked in conjunction with its local distributors including, among others United Broadcast & Media Solutions, LLC (UBMS) to design, install and support these 2 applications and their customers.

Rayan Nasser, sales director, UBMS, said: “Our customer, the largest smart city in Saudi Arabia, has some of the most advanced media operations in the Middle East, attracting and hosting world-class content creators and distributors. EditShare’s ability to integrate key editorial tools removes the bottlenecks of proprietary systems, enabling us to offer clients the full range of post-production services using their preferred creative tools, while giving them the reassurance of outstanding support from us as an EditShare partner.“

Said Bacho, EditShare’s CRO, comments: “With a Dubai-based regional team in place, EditShare has established itself as a trusted vendor in the Middle East whose innovations have provided customers with a wide range of possibilities for integration with the editorial tools and production systems they want to use.“

“Media companies demand multi-vendor workflows that can be tailored to their specific production needs,” he adds. “What is so attractive to our users is that we absorb the complex technical demands, eliminating bottlenecks and ensuring that the creative teams enjoy a seamless, intuitive experience – leaving them free to concentrate on making great content.“