LucidLink Corp. has appointed Matt Schneider as director of product management, M&E.
This appointment was announced during NAB 2022 (April 24-27 at the Las Vegas National Convention Center).
Schneider will help manage portfolio of products and solutions that transform workflows, increase production output, and reduce friction for M&E creatives.
His background includes more than 25 years in the M&E industry, most recently as a product owner at Avid Technology. His primary focus there was on the post-production pipeline and developing platform-based solutions that extend the collaborative workflows of editorial teams regardless of their location.
“We’re thrilled to bring Matt on board during a time of tremendous disruption and opportunity in the M&E digital transformation space,” said Peter Thompson, co-founder and CEO. “Matt’s record of innovation at Avid and elsewhere as an industry-leading product designer and media workflow specialist a makes him perfectly suited for driving LucidLink’s product offerings in a direction that adds even more value for our customers in the M&E market.”
Schneider worked at Avid early in his career, from 1997 through 2002, before rejoining the company in 2019. In between, he spent 16 years at PostWorks New York, a film and TV post-production facility, focusing on workflow development and client support for clients in the feature film, scripted television and non-fiction television markets. His first tour of duty for Avid included large-scale broadcast news deployments, and workflow support for feature film and TV customers.
“Solving the workflow and technology pain points found throughout the M&E space has always been my passion,” he said. “I’m honored to join LucidLink as one of the most dynamic and innovative companies driving this evolution in collaborative productivity for the M&E market.”