Wasabi Partners With Boston Red Sox Through Multi-Year Sponsorship Deal

Wasabi Technologies, Inc. announced a multi-year partnership with Fenway Sports Group that harnesses the power of sports and entertainment to take the company’s brand to new heights.

The firm is designated a partner of the Boston Red Sox, generating brand awareness, community relations initiatives, and client and employee engagement across Fenway Sports Group properties through 2026.

Partner of Boston Red Sox
With HQs in the heart of Boston, MA, Wasabi was founded in 2017 by David Friend and Jeff Flowers to remove the complexity of cloud storage for businesses. It has grown in recent years with $275 million in funding, making it a force in Boston’s pacesetting technology landscape. It previously teamed up with Fenway Sports Group on the Wasabi Fenway Bowl, and is also the official cloud storage partner of Liverpool Football Club and the Boston Bruins.

“Sports, media, and entertainment is quickly becoming one of Wasabi’s biggest areas of business due to the sheer amount of data impacting everything from the fan experience and player performance, to franchise operations. Storing that data must be simple and affordable so these organizations can effectively harness its power in the digital age,” said Michael Welts, CMO, Wasabi. “Becoming the proud partner of the Boston Red Sox, one of the most beloved sports franchises, not just in our own backyard, but in the world, is an incredible step, and the work we will do together will change the trajectory of our company.“

As a partner of the Boston Red Sox, the company will creatively leverage the global reach of one of the preeminent sports brands in the world. The firm’s brand will be displayed throughout historic Fenway Park, and it will support a number of Red Sox Foundation initiatives including STEM education and career programming, and the Run to Home Base, dedicated to healing the invisible wounds for veterans of all eras, service members, military families and families of the fallen through world-class clinical care, wellness, education, and research. Additional the company’s brand activations will be present across Fenway Sports Group’s entertainment properties in the coming years, including as Presenting Partner of the Plainridge Park Casino Fenway Concert Series.

“As our data needs continue to evolve, from player analytics, IoT, digital assets and even security, this presents an enormous learning opportunity for the organization,” said Brian Shield, SVP and CTO, Red Sox. “Wasabi provides a cost-effective cloud-based solution that enables us to retrieve content quickly and improve the level of video analysis and production we do here at the Red Sox. We could not be more excited to welcome Wasabi onboard.“