Danish Firm Keepit Establishes US HQs

Keepit A/S, a Danish firm providing cloud-to-cloud backup of SaaS data, entered the US market with the establishment of a US HQs in Fort Worth, TX.

The announcement follows a $30 million investment in the company aimed at fueling growth in the SaaS data protection market. The company protects data in key business applications including Microsoft 365, Google, and Salesforce, and covers a client base of major corporations and institutions across all sectors and industries.

“Keepit is excited to formally establish a presence in the United States and to broaden its customer base among US information technology enterprises. With the rise in and prevalence of ransomware, businesses are seeing that it’s important now, more than ever, to ensure that their data is properly backed up,” said Chris Braden, VP sales and channels, Americas. “The fact that Keepit is built on blockchain technology gives us tremendous competitive differentiators and provides our partners with a distinct advantage and protections when it comes to their cloud-based data. The very encouraging early response from partners is a testament to the demand for Keepit’s product and the huge market opportunity ahead of us.“

As a software company specializing in cloud backup and recovery for SaaS, Keepit has more than 20 years of experience in building data protection services at scale. Founded in 2007 by data hosting entrepreneurs Frederik Schouboe and Morten Felsvang,firm’s primary mission to help companies around the world protect and manage their cloud-based data. While all of the large SaaS business applications offer uptime and data protection vs. attacks, many companies using these services are unaware that they do not come with a built-in backup solution, and that data stored within these services is not automatically protected vs. data loss. This leaves a gap in coverage that can catch businesses off guard.

Keepit fills this gap in protection by offering a fast, reliable and easy-to-use solution with its cost-effective, vendor-neutral cloud.