Japanese Fashion E-Commerce Site ZOZOTOWN Chooses Pure Storage

Pure Storage, Inc. announced that ZOZO, Inc., which operates ZOZOTOWN, a popular Japanese fashion e-commerce site, has deployed Pure Storege, Inc.‘s data solutions.

The deployment has helped ensure that the ZOZOTOWN website remains stable and able to handle the high traffic volumes generated by the rapid growth in e-commerce particularly in the past 2 years of the global pandemic.

ZOZOTOWN offers an online catalogue of more than 830,000 items at any one time and about 2,900 new items added every day, and sees a constant flow of traffic 24 hours a day, 365 days a year, with an active registered customer base of close to 10 million. This required a robust IT infrastructure with high uptime and which is flexible enough to handle spikes during seasonal promotions.

To achieve this, ZOZO opted for a flexible, modern storage solution from Pure. The results were just what ZOZO’s IT team had expected, with zero downtime and customer satisfaction.

“Uptime and reliability are the lifeblood of e-commerce sites especially for popular ones like ZOZOTOWN. If their site goes down, ZOZOTOWN loses revenue. Pure Storage, with one of the top net promoter scores in the industry, knows more than anyone the importance of customer satisfaction and we are delighted to help ZOZOTOWN provide a fantastic experience to their customers,” said Yoshiyuki Tanaka, president, Pure Storage Japan.

The solutions deployed by ZOZO include FlashArray//X.

The Pure arrays have been performing optimally in ZOZO’s IT infrastructure at the current moment, operating at a constant rate of 100,000 IO/s even under fluctuating workloads. Pure’s integration with VMWare was also a benefit for ZOZO simplifying the operation of their VMs. The Pure1 cloud-based management solution has also simplified the operation and management of the IT system.