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StrongBox Expands Global Channel Program

Ambassador program enhancements underscore continued commitment and investment in partners

StrongBox Data Solutions, Inc. (SBDS) announced the SBDS Ambassador Partner Program, an enhanced, multifaceted global channel program.

Strongbox Data Solutions Expands Global Channel Program

The program provides new tools and resources, including a new online portal for channel partners and solution providers to help fast-track the growth of their businesses.

Growth in unstructured data across all industries is accelerating the demand for an intelligent data management platform like StrongLink, a software solution that helps IT organizations get control of storage costs and complexity in multi-vendor environments,” said Floyd Christofferson, CEO. “The focus of our expanded global channel program is to not only provide our partners with margin protection and better business enablement tools but also to make it easier for partners to provide value to their customers.

SBDS is 100% channel-focused and is committed to helping partners grow their customer base. The recently announced third-generation StrongLink platform widens the opportunities for channel partners, including MSPs, VARs, solution integrators and strategic alliance partners.

Enhanced Ambassador Partner Program provides new resources and benefits, including:

  • 100% Guaranteed Deal Registration and Protection: The streamlined registration process protects partner investment in developing accounts and projects.
  • New, Easy-Access Partner Portal: The centralized platform helps partners leverage sales enablement tools, a library of collateral and content, white papers, use cases, product and competitive-based training, private deal tracking, co-brandable assets, and ready-to-execute marketing campaigns.
  • Disruptive Pricing Model and Recurring Revenue Streams: Pricing model provides partners with competitive margins and recurring revenue opportunities while offering customers predictable pricing based on required performance, not capacity, so costs do not increase as data volumes grow.
  • Sales Support and Access to Qualified Leads: Regular sales and support calls, plus an inside sales team to assist with driving qualified leads through lead-nurturing and call campaigns.
  • Marketing Investment Funds: The company gives partners access to a proposal-based pool of funds and allocates resources to help partners drive more business and ROI projects.
  • Differentiated Data Management Technology: Firm’s technology enables customers to eliminate data silos, avoid vendor lock-in to manage data across any storage type from any vendor, including cloud and tape, saving significant storage and operational costs.

In addition, SBDS’ StrongLink 3.2 software provides increased levels of automation and performance, offering channel partners a vendor-neutral solution to data and multi-vendor SRM. These capabilities enable partners to add value by providing their customers with a solution to address the problems of bridging data silos, managing data sprawl, and extending on-premises storage into the cloud without interrupting user access. It also allows organizations to manage data across all storage types, including flash, disk, tape, and cloud.

Volker Wester, MD, Cristie-Data GmbH, based in Germany, has experienced first-hand the value of being an SBDS Ambassador partner. “StrongLink is one of our key differentiators vs. the competition for intelligent data management,” he said. “It allows organizations to better utilize their data to deliver more insights, services, products and innovation, which are all essential to supporting digital transformation initiatives. SBDS’ enhanced partner program enables VAR partners to capture more leads, generate greater margin, and create recurring revenue faster with less support expense – all while delighting customers.

StrongLink boosts data access and management efficiency across large heterogeneous storage environments in any industry. It is trusted by organizations in HPC, higher education and research, life and earth sciences, oil and gas, M&E, automotive and autonomous vehicles, to name a few, via its channel partner network.

Choosing the right technology partner is essential to our success,” said David Benenson, VP of the Tennessee-based Neola Group, LLC. “Our close relationship with SBDS and their exceptional software and customer focus has been of great benefit to both Neola Group and our clients for over 5 years. The new partner program initiatives will increase our efficiency, help us accelerate our business growth and drive even greater customer value.