Druva Expands Salesforce Data Protection

Druva Inc. announced its enhanced data protection for Salesforce, delivering an industry platform to manage and protect business-critical CRM data.

The enhanced solution brings backup and recovery, sandbox seeding, and data governance capabilities to thousands of Salesforce customers increasingly leveraging data to fuel growth and build personalized experiences. Now, Salesforce customers can expand and strengthen the protection of their most valuable data, while unifying protection for applications through Druva Cloud Platform‘s secure and all-in-one solution.

As the most widely adopted CRM platform, Salesforce helps over 150,000 organizations enhance sales, customer relationship management, and marketing campaigns. However, its shared responsibility model and costly, minimal recovery service leave customers largely responsible for protecting and governing their mission critical data. Organizations require data protection which secures data from malicious attacks, is available on-demand in the event of unplanned outages, and maintains compliance without impacting costs or agility. Druva Cloud Platform is able to deliver such capabilities, including granular backup and data recovery, automated migrations, and sandbox seeding tools for developers, while increasing data availability and unifying support for hybrid workloads, endpoints, and SaaS applications including Microsoft 365 and Google Workspace.

“As organizations increasingly leverage Salesforce to support digital transformation initiatives, keeping this data available, protected, and compliant has become a business critical function,” said Christophe Betrand, senior analyst, Enterprise Strategy Group. “The Druva Cloud Platform is a valuable resource to better assist customers with Salesforce management, offering an extensive set of features and capabilities to more efficiently manage and automate the many data protection tasks Salesforce administrators deal with on a daily basis, while delivering air-gapped protection storage capabilities for enhanced DR.“

Following the acquisition of sfApex, LLC in November 2020 and its integration in less than 6 months, Salesforce customers can leverage Druva Cloud Platform’s infinite scalability, security framework, and unified experience, all while lowering cost by up to 50% and never requiring any hardware or software.

Enhanced features for Salesforce data protection include:

Data protection: Automated daily backups (as frequently as every 15 minutes) of Salesforce data and metadata, combined with rapid recovery from air-gapped storage.
Data Recovery: Quickly recover data while maintaining all parent-child relationships to prevent orphan records. Easily restore standard, custom, and managed package objects including attachments, content, knowledge articles, and chatter.
Data compliance: Data anonymization capabilities to mask fields and maintain data privacy, as well as GDPR and CCPA functionalities to fulfill right to be forgotten requests and subject access requests. This includes multi-region storage support to meet data residency requirements.
Sandbox seeding: Create high-quality data-copy sets for Salesforce sandbox seeding as well as reliable data copies to accelerate development and optimize testing. Leverage data translation capabilities to simplify bulk updates or data migrations.

“Salesforce has become the lifeblood to organizations, empowering sales and marketing teams with information that enhances the customer experience, fills the sales pipeline, and drives business growth,” said Prem Ananthakrishnan, VP of products. “However, the criticality of its data often is not appropriately matched by its level of protection, leaving organizational data increasingly at risk. Druva is delivering a best-in-class solution with automated features, advanced data security, and unified visibility expected for data of such value, and ensures organizations are prepared to succeed in today’s business landscape.“

The enhanced Salesforce offering is available via the Druva Cloud Platform to all customers and partners.

Additional Information:

Solution Page: More about the integrated Salesforce offering
Analyst Report: Gain more insights from ESG on Druva’s Salesforce backup and sandbox seeding solution
Blog: Read the blog post on how organizations can bolster their Salesforce backup strategy with Druva to keep data secure, available, and compliant