Google Acquires Actifio

This news was published on December 2, 2020 on the blog of Google Cloud, written by Brad Calder, VP of product and engineering of technical infrastructure at Google.

BC is a top priority for enterprise IT organizations, and we announce that Google Inc. has entered into a definitive agreement to acquire Actifio, Inc.

This later is in backup and DR, offering customers the opportunity to protect virtual copies of data in their native format, manage these copies throughout their entire lifecycle, and use these copies for scenarios like development and test.

This planned acquisition demonstrates Google Cloud’s commitment to helping enterprises protect workloads on-premises and in the cloud. As organizations across industries sharpen their disaster preparedness strategies and infrastructure resiliency, Actifio’s BC solutions will help Google Cloud customers prevent data loss and downtime due to external threats, network failures, human errors and other disruptions. 
 
“We’re excited to join Google Cloud and build on the success we’ve had as partners over the past four years,” said Ash Ashutosh, CEO, Actifio. “Backup and recovery is essential to enterprise cloud adoption and, together with Google Cloud, we are well-positioned to serve the needs of data-driven customers across industries.“

Actifio helps customers:
• Increase business availability by simplifying and accelerating backup and DR at scale, across cloud-native, and hybrid environments. 
• Automatically backup and protect a variety of workloads, including enterprise databases like SAP HANA, Oracle, SQL Server, PostgreSQL, and MySQL, as well as VMs (VMs) in VMware, Hyper-V, physical servers, and Google Compute Engine.
• Bring efficiencies to storage, transfer, and recovery. 
• Accelerate application development and reduce DevOps cycles with test data management tools.

“The market for backup and DR services is large and growing, as enterprise customers focus more attention on protecting the value of their data as they accelerate their digital transformations,” said Matt Eastwood, SVP of infrastructure research, IDC. “We think it is a positive move for Google Cloud to increase their focus in this area.”

We know that customers have many options when it comes to cloud solutions, including backup and DR, and the acquisition of Actifio will help us to better serve enterprises as they deploy and manage business-critical workloads, including in hybrid scenarios. In addition, we are committed to supporting our backup and DR technology and channel partner ecosystem, providing customers with a variety of options so they can choose the solution that best fits their needs.