VMworld: Pure Storage Expands Design Partnership With VMware

Pure Storage, Inc. enhanced its hybrid cloud solutions across the VMware portfolio, enabling any enterprise to focus on innovation rather than infrastructure.

With a partnership built up over a decade, Pure has invested in VMware solutions since its inception. The 2 companies deliver the platforms that customers need to virtualize their environments, quickly consolidate workloads, host mission-critical applications, and accelerate application modernization with persistent storage for containers on-premises or in the cloud.

This partnership is expanding and enabling Pure to accelerate hybrid cloud deployments as a VMware Design Partner on technologies including vSphere Virtual Volumes with VMware Cloud Foundation and VMware Site Recovery Manager, Cloud Native Storage for Kubernetes on VMware, and NVMe over Fabric.

New solution enhancements Pure help enterprises maximize their VMware investments, delivering agility and efficiency for modern applications across on-premises and cloud environments. Customers will have improved availability of their data services, enabling them to meet SLAs.

“More than ever, enterprises need to maximize their technology investments to bring simplicity to their cloud operations and infrastructure,” said Vaughn Stewart, VP, technology alliance partners. “By providing automated data services to applications in VMs and containers, Pure helps customers gain a Modern Data Experience with their VMware hybrid clouds.“

“Pure is an important design partner for VMware,” said Lee Caswell, VP, marketing, cloud platform business unit, VMware, Inc. “Our mutual customers benefit from how we simplify the deployment of all-flash storage in VMware Cloud Foundation, while Pure’s role in VMware Virtual Volumes (vVols) simplifies the management of modern software-defined data centers. We look forward to delivering NVMoF solutions to market that will reset the bar on performance for modern applications.“

Solutions designed to accelerate hybrid cloud deployments and optimize customers’ VMware investments include:

vSphere Virtual Volumes as principal storage for VMware Cloud Foundation. VMware and Pure enable vSphere Virtual Volumes as principal storage for VMware Cloud Foundation. Customers can realize the value of Pure Storage and vSphere Virtual Volumes natively within VMware Cloud Foundation. FlashStack delivers the performance, availability, and economics required for a VMware Cloud Foundation hybrid cloud in a single architecture, with the simplicity of integrated application to infrastructure management.
Support for vSphere Virtual Volumes storage with Site Recovery Manager. Modern data protection is a critical component for any VMware deployment including those leveraging vSphere Virtual Volumes on Pure. For VMware infrastructure, VMware Site Recovery Manager provides an enterprise solution for automated DR. As the leader in vSphere Virtual Volumes storage, Pure co-engineered the integration of vSphere Virtual Volumes with SRM. This allows enterprises to consume vSphere Virtual Volumes on Pure while protecting their mission critical applications from disaster.
VMware Tanzu and container integration. Pure is a VMware Design Partner for the Cloud Native Storage and vSphere Virtual Volumes programs, providing persistent storage that enables true hybrid cloud mobility for containers running on VMware. Cloud Native Storage and vSphere Virtual Volumes enable workloads in Kubernetes environments to utilize Pure FlashArray as CSI-compliant persistent storage, bringing all-flash performance and data services to containerized applications in addition to vSphere environments.
NVMe-oF with vSphere 7. Pure is VMware’s Design Partner for modern data fabric support on vSphere. With vSphere 7, VMware and Pure have worked to provide native end-to-end support for NVME-oF using Pure’s DirectFlash Fabric. NVMe provides lower latency and higher throughput than legacy SCSI devices. This capability unleashes the raw performance of the FlashArray and maximizes performance density in the data center. Mutual customers can enjoy a modern data experience that maximizes the performance and consolidation of critical applications, VMs, and containers.

“Pure and VMware deliver well-executed technologies, have strong partnerships with each other and their customers, and continue to focus on improving and providing more value to technical teams,” said Joe Palmer, infrastructure manager, Farm Bureau Insurance of Michigan. “These benefits have allowed us to move forward with a multitude of projects without the worries a lot of other organizations have with questions like: ‘is it big enough or is it fast enough or will it even work?’ Our technical teams can focus on providing the solutions to the problems, and VMware and Pure technologies allow our teams to do that easily, effectively, and without an army of people.“

At VMworld 2020, Pure virtually presented its solutions and integrations with VMware Cloud Foundation, Kubernetes including VMware Tanzu, NVMe-oF, and more.

More about these new capabilities and integrations: