15th Flash Memory Summit Supported by TechTarget

Flash Memory Summit (FMS), the flash memory conference and exposition, announced a strategic partnership with TechTarget, Inc., in B2B technology media and purchase intent data and services, to provide a digital extension of FMS content on TechTarget’s sites.

FMS will be held as a virtual event on November 10-12, 2020.

The agreement broadens FMS’s relationship with TechTarget and expands its digital reach to storage designers, integrators, and IT storage professionals. TechTarget’s B2B technology media network includes its SearchStorage.com that generates 650,000 monthly page views across IT, storage, and infrastructure buyers.

According to Rebecca Kitchens, SVP market development and executive publisher, TechTarget: “We developed SearchStorage.com as a space where storage experts can share objective content and help IT pros solve today’s storage challenges. As the premiere flash memory conference, FMS has always delivered some of our industry’s best content on the latest memory and storage technology innovations. We are thrilled to partner with virtual FMS 2020 to extend its digital presence by delivering a continued context experience for users that come to SearchStorage.com organically as they conduct related research long after Virtual FMS 2020 has concluded.”

As part of this partnership, TechTarget will provide marketing support for the event, including launching a new section of SearchStorage.com dedicated to virtual FMS 2020. This section will feature the event content proceedings as well as select sessions turned into articles for audience engagement and SEO search.

The live virtual FMS 2020 event will include news coverage from TechTarget’s editorial, and dedicated placement of content on its YouTube channel, Eye on Tech.

“We are thrilled to expand our relationship with TechTarget to support virtual FMS 2020,” said Jay Kramer, co-founder and virtual FMS conference master of ceremonies. “By partnering with the leading worldwide technology media and intent-driven marketing and sales services company, FMS will deliver its carefully curated programming to a much larger and more geographically diverse audience than ever before, as well as provide an ongoing presence for the FMS content after the live digital event occurs. Our 15th annual FMS will offer both attendees and exhibitors a compelling opportunity to exchange the latest ideas and advances in the flash memory industry.“

Registration for virtual FMS begins September 1, 2020.