Xtelligent Healthcare Led Pure Storage Marketing Campaign

Working with Xtelligent Healthcare Media, LLC, Pure Storage, Inc. has positioned the company as a solution provider enabling healthcare organizations to scale their artificial intelligence initiatives.

Being a newcomer to this segment of the market, Pure lacked the brand awareness and content assets to market to healthcare professionals. After many conversations with the team at Xtelligent, it was able to partner with the digital publisher to build out a year-long marketing campaign that linked Pure Storage to AI in healthcare.

The program resulted in over $4 million of pipeline. Consistently delivering in the top 10 of all healthcare campaigns for opportunities created on a monthly basis.  Not only did it drive demand, but it also resulted in measurable lift in the Pure brand.

“The team at Xtelligent Healthcare Media has become a strategic partner on many levels over the past couple years,” stated Margaret Turano, director, healthcare marketing, Pure. “They have developed programs that are customized to my objectives and deliver vs. my KPIs. I look forward to a continued partnership as we continue to grow our businesses together.“

“We are pleased with the results we were able to deliver,” remarked Jane Bogue, chief revenue officer, Xtelligent. “The success of this campaign was thanks to our team’s flexibility to mold the campaign to Pure’s needs. We do our best to ensure all clients are happy with the results of their campaigns. Customer service is key to our continued success.“

Leveraging the expertise of its editorial staff, Xtelligent  is able to develop marketing programs that include the development of multiple content assets-white papers, executive summaries, video interviews and podcasts-to be used to drive thought-leadership and demand gen within the Xtelligent Healthcare Media network and beyond.

About Xtelligent Healthcare Media
It has created a network of sites, podcasts, virtual events and research that provide news and industry intelligence to over 300,000 healthcare executives who want to learn about best practices necessary to maintain clinical and operational success. Fast growing B2B healthcare integrated marketing services media and data company, it currently works with over 300 healthcare companies delivering data-driven ROI, custom content and thought leadership