Acronis Signs With Atlético de Madrid Football Club

Acronis International GmbH announced a partnership with Atlético de Madrid, a football club not only in Spain but worldwide, with 10 La Liga titles, 10 King Cups, 8 international trophies won and currently second placed at the UEFA ranking.

As the team’s official cyber protection partner, Acronis will be providing multiple services and solutions to the team to prevent data loss and mitigate risk, including Acronis Backup, DR, and File Sync and Share. The protection will cover hundreds of workstations, servers, and cloud storage locations.

Atlético de Madrid’s technology and digital development director, René Abril, shares his optimism on how this partnership will help take the club to the next level: “Sport, and particularly football, has for years relied heavily on technological advances. The clubs are committed to ensuring that the experience in the stadiums is also backed by connectivity, always respecting the leading role of sport. We have a new stadium where sensorization and data generation are pillars of our transformation plan. Acronis offers us the security of having our data protected from any threat.“

Acronis solutions are built upon the five vectors of cyber protection, which are Safety, Accessibility, Privacy, Authenticity, and Security (SAPAS). They built upon this design philosophy offer organizations both security and ease-of-access to their data, which are commonly thought of as being polarizing concepts, along with the guarantee that their data is tamper-free and legitimate.

One such solution that Atlético de Madrid will be using is Acronis Cyber Protect Cloud, which offers backup and recovery, anti-malware, and security and management from a single console.

Acronis’ channel sales manager, Alessandro Perotti, shares on why he believes SAPAS and synergy are such important concepts in cybersecurity: “When you have one solution for anti-malware, one for backup, and so on, even if each solution is individually powerful you end up with a patchwork of protection tools. This leads to gaps in any organization’s defense that can be exploited. Acronis’ single, unified approach not only eliminates those gaps, but makes it easier than ever to protect data, since everything is managed through a single console.”

In addition to providing cyber protection solutions, Acronis will be undertaking joint projects together with Atlético de Madrid.

“Data is pivotal to any modern-day sports team,” he added. “We are proud to have the opportunity to not only protect Atlético de Madrid’s data, but to help them analyze it, as well.“

The partnership was formally announced via a virtual event. At the event, Acronis affirmed its support for the team throughout the ongoing COVID-19 pandemic