SoftNAS Changes Name to Buurst

SoftNAS, Inc. announced changes to its strategic vision and business model, which are aimed at disrupting the cloud storage industry.

To amplify these changes and its breadth of cloud-native solutions, the company will now be known as Buurst, Inc.

Buurst recognizes the current model of charging organizations an additional storage fee is not relevant to the cloud and doesn’t position its customers for long-term success. Modern cloud customers require access to data with higher levels of performance and control. Moving forward, Buurst will provide value by delivering data performance, without charging customers a second time for the volume of data they store in the cloud. Cloud service vendors have traditionally charged customers by the gigabyte, terabyte or petabyte of data, however, with its new model, Buurst rejects this approach.

“The traditional model for cloud computing is evolving, and Buurst’s new approach is an example of companies creating inventive models that address organizations’ storage needs. Cloud data platforms and applications have an opportunity to rethink and change IT with innovative pricing models,” said Scott Sinclair, senior analyst, ESG Global. “Offering a more cost-effective way to leverage the cloud long term will be very appealing to customers.”

As an endorsement of this strategy, the company announced it secured $5 million in Series A funding on April 1. The additional financing brings the company’s total equity capital raised to $35 million and will be used to scale the growth of firm’s business
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“Our customers’ data is growing exponentially and the current approach to storage means their costs will soon eclipse their entire IT budget,” stated Garry Olah, CEO. “We service hundreds of enterprise customers who are turning to us to find a more cost-effective approach to data management in the cloud. We are making it easier and cheaper for our customers to bring all of their data to the cloud.“

The company is dedicated to delivering data performance, control and availability to position businesses to move, access and leverage data quickly. Recently, it reached 1 million IO/s in the cloud. This capability combined with a patented cross-zone, HA with a 99.999% uptime guarantee gives customers true choice for their data in the cloud. SoftNAS will remain a core product offering from Buurst and is available on both AWS Marketplace and Azure Marketplace.

“The cloud computing market is forecasted to total more than $250 billion in 2020, which illustrates a tremendous opportunity,” explained Vic Mahadevan, chairman of the Buurst board of directors. “Additionally, recent global events have highlighted the importance of reliable access to data and the need for exceptional data performance. Buurst’s advanced offering and strategic approach differentiates the company from other data solution providers. This completes the transition of Buurst from a storage company to a data performance company.”

Buurst has offices in Seattle, WA, and Housto, TX, and employees located across the globe. It powers some of large enterprises including Samsung, Halliburton, T-Mobile, Boeing, Netflix, L’Oréal and WWE.