Greg Shomstein VP of Enterprise Sales, TidalScale

TidalScale, Inc., in software-defined server, announced that two new members have joined its team as the company expands go-to-market efforts in the enterprise space.

It empowers organizations to deploy software-defined servers using leading OEM server platforms on premises and on public cloud IaaS platforms. The ability to compose a software-defined server in the cloud provides IT organizations increased flexibility and cost-effectiveness for deploying large-scale in-memory workloads like Oracle or SAP.

New executive hires will join the effort to insert software-defined server technology as a staple in an enterprise data center.

Greg Shomstein joins after 20 years with IBM, where he held multiple roles focused on building high performing teams and growing revenue by forging new partnerships and alliances. After a period of time developing the channel ecosystem for IBM hardware, software and services in Central and Eastern Europe, he was most recently responsible for setting and driving the sales and go-to-market strategy for IBM Power/Cognitive Systems in North America.

Adam Bane joins from IBM Cloud Division, where he led architecture and engineering direction over IBM Public Cloud file services. Prior to that, he led Cleversafe in the development and commercialization of a high-performance hyperscale file storage gateway. He has held leadership positions in several IT infrastructure companies including Maldivica, Internap and Asankya. As an entrepreneur and an experienced technologist, he brings technological knowledge and a growth mindset.

Shomstein said: “I’m excited to join this team of experienced innovators to re-envision computing as we know it. TidalScale is the first software-defined server solution enabling ultimate flexibility for data centers to right-size compute and memory resources. With software-defined servers, customers receive insights from data faster than ever before at a larger scale than ever before. This is an opportunity I couldn’t pass up.”

Bane said: “It’s energizing to join a team that’s delivering breakthrough value to the modern data center. TidalScale software-defined servers truly represent the next wave of compute, and I’m thrilled to be a part of it.“

Dave Ferretti, VP of WW sales, said: “Establishing a strong global presence is key for us at this stage, so we are excited to have Greg bring his expertise to our sales team. Greg’s decision to transition from a 20-year career at IBM to TidalScale is a real testament to our growing momentum in the industry.”

Gary Smerdon, president and CEO, said: “2019 was a very successful year for us and we are ready to commit even more resources to our growth in 2020. Greg and Adam bring invaluable experience and relationships to TidalScale. We are thrilled they’ve joined our team as we deepen our focus on Oracle Database and SAP Hana and scale our go-to-market efforts in the enterprise and cloud.”