Liverpool Football Club Chooses Acronis

Acronis International GmbH announced a multi-year partnership with Liverpool Football Club, becoming the club’s official cyber backup and storage partner.

The partnership will see Acronis providing Liverpool FC with cyber backup and cloud solutions for data, applications, and systems. Acronis will provide the club with the capacity to address the 5 vectors of cyber protection –  safety, accessibility, privacy, authenticity, and security (SAPAS) to efficiently manage its workloads.

The announcement was made at the Acronis #CyberFit Day held at the club’s home ground in Liverpool on December 19, 2019. Speaking at the event was Liverpool FC’s SVP of technology and transformation Enrico Tizzano and Acronis founder and CEO Serguei Beloussov. Also making an appearance was Ian Rush, a Liverpool FC legend.

Billy Hogan, MD and chief commercial officer, Liverpool FC, said: “We are always looking for ways to enhance the way we store and share important files and information across the business, so we’re looking forward to working with Acronis as our new official global cyber backup and storage partner. Our data is incredibly valuable, and safely and efficiently storing and accessing that information is critical to the way we operate as a business and a football club.“

Tizanno said: “We look forward to working closely with Acronis to utilise its expertise and innovation in storage, backup and DR solutions to help us meet our modern data needs. From how to best protect our valuable data assets, to how we can make the best use of the petabytes of the data we have and securely distribute it.“

Acronis has established sports partnerships with multiple partners across various sports, including football, baseball, and Formula One racing. Acronis is already a part of the Fenway Sports Group family and the sporting world, through its current partnership with the Boston Red Sox and Roush Fenway Racing.

Acronis helps these teams become #CyberFit through delivering secure cyber protection for mission critical data workloads. These solutions are designed to safely store and enable access to all data, applications, and systems, improving the clubs’ efficiency when managing data.

Beloussov said: “At the highest level of competition, data is a critical asset. Acronis’ technology is perfectly suited for helping organisations get #CyberFit in high-pressure, digitally intensive environments. We are proud to partner with this great club and look forward to our joint projects in the future.“