Enriched Cohesity Partner Program

Cohesity, Inc. announced advancements in its channel partner program to meet the opportunities for partners and customers.

It is investing in its partner program so it can keep pace with the rapid market acceptance of Cohesity data management solutions.

Building on last year’s initial program, the enhanced program focuses on simplicity and transparency, with generous bonuses for bringing in new customers, streamlined processes for incentives and market development fund (MDF) management, as well as the ability to differentiate partner capabilities.

“Our enhanced program opens up a world of opportunities for partners, many of which are already benefiting from selling our disruptive data management solutions to customers around the world,” said Bill Lipsin, VP, global channels, Cohesity. “Last fiscal year, nearly 70% of our active channel partners grew their business over 100% and many partners grew their business in excess of 200%. This enhanced program will continue to provide partners with exciting ways to increase profitability and offer greater value to customers, and it is designed to accelerate and reward partner success.“

Partner Tiers Increase Transparency and Accessibility
The enriched partner program is divided into 3 tiers that provide clear direction to partners on how they can grow their business with Cohesity. The tiered program is also designed to make it easy for customers to identify knowledgeable and experienced channel partners that have success.

Partner tiers are as follows: 

• Premier Partner: Has the opportunity to work directly with Cohesity executives on joint business planning and custom growth programs. Premier Partners can provide feedback through several vehicles, including the Partner Advisory Council. To reach the premier partner tier, partners must meet a set of requirements and complete training accreditations.
• Preferred Partner: Channel partners that complete specific trainings are recognized as preferred partners with access to Cohesity partner teams, MDFs for marketing and enablement, along with instructor-led training courses and not-for-resale (NFR) software for customer demos and education.
• Associate Partner: The starting tier provides access to the Cohesity Partner Portal where resellers across the globe can obtain pre-built marketing campaign kits, access sales tools, and gain access to web-based sales and enablement training.

Ushering in a Platform for Joint Marketing and Enablement
Offering New Incentives for Partners
The company launched a tool to streamline MDF management for partners. The MDF tool, integrated into the Cohesity Partner Portal, provides the following benefits:

• Automating the MDF process: The new tool automates processes so that partners can easily request, manage, and submit claims for driving business growth.
• Providing dedicated support: 24/7 help desk assistance.

Cohesity has introduced new incentives for partners that bring in first-time customers. North America and AsiaPac partner sales teams in the preferred and premier tiers are eligible for bonuses between $5,000 and $50,000 for every new Cohesity customer they sign. Bonuses are determined by the initial deal size. Follow-on purchases are also eligible for bonuses. Incentives in other regions may be offered on a market-by-market basis.

Partners are finding increased demand for Cohesity’s software-defined data management platform that empowers companies to simplify backup, manage data, solve mass data fragmentation, and extract value from data.

“With the latest evolution of its partner program, Cohesity is facilitating opportunities for its partners to build their expertise in Cohesity’s data management portfolio and empower their customers with solutions for modern, efficient, and agile data centers,” noted Mike Thompson, CEO, Groupware Technology, Inc. “The enhanced partner program underscores Cohesity’s commitment to the channel to accelerate successful outcomes for their partners in solving critical IT challenges.“

“The new Cohesity partner program validates our success in bringing a uniquely innovative data management platform to customers in EMEA and paves the way for our continued growth,” said Tim Jeans, head of specialist sales, SoftCat Ltd. “Cohesity consistently delivers attractive margins for our business while providing enormous value for businesses that want to maximize the value of their data.“

Read also:
Cohesity Expanding Partner Program
Program includes free training, sales tools, marketing initiatives, incentives.
October 8, 2018 | Press Release