James Whitemore SVP and CMO, NetApp

NetApp, Inc. appointed James Whitemore as SVP and chief marketing officer, reporting to CEO George Kurian.

He has been a team member of the marketing organization since 2016 and served as interim CMO since July of 2019.

His focus on increasing digital engagement will advance global marketing strategy to reach new customers and new buyers and strengthen market recognition to accelerate growth.

“He has held the role of CMO across several organizations and understands where the market is going given his experience building cloud businesses,” said Kurian. “He brings a strong balance of sales and marketing experience which is invaluable as the lines blur between the traditional sales motions and digital marketing. I’m excited to have him as part of the team as we continue to drive market leadership in cloud data services.”

“I’m proud to work with NetApp; we’re laser focused on helping our customers use data to drive their digital transformations and data is also the lifeblood of our own teams,” said Whitemore. “We have some of the best talent and we put data at the core of what we do to drive alignment across the organization, bringing real solutions to real problems and driving new revenue streams.”

Veteran of the cloud computing, networking and storage industry, he has more than 25 years of experience leading and implementing successful global sales, product management and marketing strategies.

He joined NetApp via the SolidFire acquisition in early 2016 and has been central to the development and execution of the marketing strategy to reposition NetApp from storage to data and the cloud.

Previously as VP of field and demand marketing at NetApp, he built and led a modern demand engine as well as managed field and partner marketing, demand centers, global campaigns, event marketing, digital marketing, social, influence and community marketing.

He holds a bachelor’s degree in business administration and management from Northumbria University in the UK.

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