IBC: LaCie Unveils Three Portable Rugged SSDs Up to 2TB

At the 2019 IBC Show, LaCie, brand from Seagate Technology plc, announced 3 storage solutions for creative, media and entertainment (M&E) professionals.

The Rugged SSD Pro, Rugged SSD, and Rugged BOSS SSD deliver solutions to help M&E professionals manage their precious content ensuring their data is secure and accessible anytime, anywhere.

According to a recent IDC whitepaper, sponsored by the company, the amount of data created, captured or replicated by the M&E industry across the globe from 2018 to 2025 is expected to grow at a 25% CAGR.

Creative professionals should consider implementing a data strategy that supports this level of mobility; choosing a solution that can handle the increase in volume of data and facilitate the management of their workflow.

Designed to help M&E professionals manage the volumes of data their workflows create, the 3 SSDs celebrate 30 years of the firm’s creativity.

Lacie Rugged SSD Pro

Fast solution: Built for 8K filming and editing
The Rugged SSD Pro satisfies the cravings of film makers and digital imaging technicians (DITs) for a scratch disk with fast transfers and editing power for up to 8K high-res and slow motion footage.

This drive features a FireCuda NVMe SSD inside for maximum Thunderbolt 3 speeds up to 2,800MB/s and in-field durability so filmmakers and DITs can playback 6K, 8K, and slow-motion source files anywhere – without transcoding ⁽¹⁾.

Previously, Thunderbolt 3 devices would only work with Thunderbolt 3 computers; now, the rugged SSD Pro features the latest Thunderbolt 3 controller and is the first Thunderbolt 3 portable storage solution offering USB 3.1 compatibility for plug and play connectivity.

This palm-sized drive can tackle any terrain with its IP67-rated dust and water resistance, 3-meter drop tolerance, and two-ton car crush resistance ⁽²⁾. It is the first Thunderbolt 3 storage solution that can be immersed in water up to one meter for up to 30 minutes. Plus, it included 5-year limited warranty protection plan featuring Rescue Data Recovery Services.

Customers will also benefit from a 1-month complimentary membership to Adobe Creative Cloud All Apps Plan for access to awesome photo and video editing apps.

These features make the Rugged SSD Pro a robust and versatile Thunderbolt 3 portable storage.

It will be available with MSRPs of $399.99 (1TB) and $699.99 (2TB).

“Media and entertainment companies are facing increasingly competitive markets,” said Jeff Fochtman, VP, consumer solution and global marketing, Seagate and LaCie brands. “Combining 40 years of Seagate’s passion and 30 years of LaCie’s creativity, the new rugged solutions are designed to help M&E professionals move their data and ideas forward; turning projects into industry-recognized accomplishments.“

“The LaCie Rugged SSD Pro is the first portable device in the market to feature the latest Thunderbolt 3 technology,” said Jason Ziller, GM, client connectivity division, Intel Corp. “The JHL7440 controller enables LaCie to offer industry-leading performance through Thunderbolt 3-based PCs and compatibility with legacy computers.“

Level up 4K video project
The Rugged SSD provides filmmakers and DITs with fast transfers and editing power, ruggedness and Seagate Secure self-encrypting technology with password protection for project confidentiality. With FireCuda NVMe SSD inside, users will experience USB 3.1 Gen 2 speeds of up to 950MB/s, enabling them to transfer and edit RAW 4K video with ease ⁽¹⁾.

This hand-held, portable solution provides capacity up to 2TB, and, like all members of the next-generation Rugged family, it is rated IP67 for water resistance, 3-meter drop tolerance, and 2-ton car crush resistance ⁽²⁾.

It also comes with a 5-year limited warranty and Rescue Data Recovery Services plan as well as a one-month complimentary membership to Adobe Creative Cloud All Apps Plan.

The LaCie Rugged SSD will be available with MSRPs of $179.99 (500GB), $299.99 (1TB) and $499.99 (2TB).

Rugged BOSS SSD

Go laptop free with BOSS
Fast and beyond efficient, the Rugged BOSS SSD satisfies filmmakers and photographers needing a fast, computer-free way to copy, review, and manage content on the go.

It comes with a 1TB of capacity enabling users to tap into fast SSD speeds of up to 430MB/s with direct file transfers via the integrated SD card slot and USB port ⁽¹⁾. The built-in status screen provides real-time updates on transfers, capacity, and battery life to help manage workflow ⁽³⁾. With the BOSS app on iOS and Android you can view, name and delete footage using mobile device for on-the-go experience.

Designed to tackle any terrain with drop, splash and dust resistance, the Rugged BOSS SSD can be used as a portable power pack for USB devices like phones and mirrorless cameras ⁽³⁾. With a 3-year limited warranty and the Rescue Data Recovery Services included, the drive includes a complimentary 1-month subscription to Adobe Creative Cloud All-Apps plan featuring Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, and more.

The LaCie Rugged BOSS SSD will be available with an MSRP of $449.99.

^(1). Actual data rates may vary depending on operating environment and other factors, such as chosen interface, and disk capacity.
⁽²⁾  Determined by a test that approximates a real-world scenario in which the SSD remained functional, despite aesthetic damage after the product was driven over by an approximately 2-ton car (2,000kg/4,410 lbs).
⁽³⁾  Exact battery life subject to product model, normal usage conditions, and configurations. Dispose of used batteries properly.