Azzurri Group Customer of Veeam

Veeam Software, Inc. announced that Azzurri Group Ltd, in the Italian casual dining sector, chose its Backup and Replication to protect critical data required for business intelligence (BI) analytics and slash recovery times from hours to minutes, enabling the company to leverage data to drive business growth.

Azzurri operates ASK Italian, Zizzi, Coco di Mama, Radio Alice and Pod Foods brands, serving more than 15 million meals each year in a growing estate of over 250 restaurants and shops in the UK and China.

In data-driven world, many enterprises are expanding their adoption of BI from a centralized strategy to a tactical one that improves daily operations. Azzurri is an example. Point-in-time data analytics help the company make smart business decisions, enabling each of its brands to maintain a position in a competitive market. Its challenge was protecting the data required for BI analytics, so the company took its BC and DR strategy to the next level. It therefore turned to Veeam.

“Having point-in-time analytics at our fingertips is vital because it lets us proactively resolve issues at our restaurants,” said Jon Lee, IT infrastructure manager, Azzurri Group. “If one of our restaurants is off on labor costs, we’ll run an additional report to investigate further. When customers redeem vouchers in our restaurants, we’ll run reports on their previous visits to target our market efforts. And, if we notice a dip in sales, we’re able to identify the cause quickly and make informed decisions that improve operational efficiency, helping each brand maintain a leading position in a highly competitive market. Our legacy backup just wasn’t able to meet our business needs and was failing us.“

Backup & Replication takes Azzurri’s BC and DR strategy to the next level. Veeam protects data analyzed by IBM Cognos, a BI analytics solution that provides Azzurri with detailed sales, food cost, labor cost and financial reports. Replication reduces recovery time from days to minutes, making data continuously available to Cognos so Azzurri can undercover hidden insights into daily restaurant operations.

“The biggest benefit to using Veeam is peace of mind, so being able to extend peace of mind to BC and DR testing would be invaluable,” Lee said. “This is another good example of how Veeam simplifies data protection. Life should be easy, and Veeam makes life easy.“

Azzurri is considering Veeam Availability Orchestrator for the future. It orchestrates BC and DR processes, automates testing to prove recoverability and reliability, and generates documentation that can be customized and updated automatically on a recurring schedule.