2019 Flash Brand Leaders: Dell, AWS, HPE, IBM, Samsung and Intel

Report dated August 5, 2019 from IT Brand Pulse by Samantha Griffin, analyst and manager, brand leader research, and Harrion Griffin, analyst

IT Pros Vote 2019 flash Brand Leaders
Dell Technologies Companies Win IT Pro Votes in 5 All-flash Product Categories. AWS, HPE and IBM Selected in All-flash-as-a-Service Categories. Samsung and Intel Sweep Component Categories.

IT Brand Pulse, a source for research, data and analysis about data center infrastructure, announced the results of 2019 IT pro voting for flash brand leaders. Once a year the independent, non-sponsored survey asks which vendors are perceived to be the market, price, performance, reliability, service and support, and innovation leader for twelve flash-related product categories.

“This round of surveys was highlighted by the emergence of VMware as a force for Dell Technologies storage brand leadership,” said Griffin. “This year’s surveys covered the new storage battlegrounds: on-prem, public-cloud, hybrid cloud and multi-cloud Storage-as-a-Service.”

Survey Highlights

AWS

Public Cloud All-flash Storage-as-a-Service
First time category, AWS pulled out a complete victory as IT Pros named them Market, Price, Performance, Reliability, Service & Support, and Innovation leader for Public Cloud All-flash Storage-as-a-Service. Followed by Microsoft then Google for the Market title.

Dell EMC

All flash NAS Array
Dell EMC dethroned former five-time Market leader, NetApp, as IT Pros voted them the leader for all six categories for All flash NAS Array: Market, Price, Performance, Reliability, Innovation, and Service and Support. NetApp was bumped down to second place for Market and Hitachi in third.

All flash SAN Array
In this newly-added survey category, Dell EMC proved to be the top dog by receiving the bulk of the votes for Market, Price, Performance, Reliability, Innovation, and Service & Support. HPE and IBM rounded out the top three, in that order.

Hybrid HDD/SSD Array
Dell EMC was the clear leader for Hybrid HDD/SSD Array as IT Pros voted them the Market leader for the seventh time as well as Price, Performance, Reliability, Innovation, and Service and Support. HPE voted second and Hitachi as third for Market.

Dell Technologies (EMC + VMware)

All flash Hyperconverged Infrastructure (HCI)
Dell Technologies has surpassed the competition for HCI as IT Pros voted them the leader across the board for Market, Price, Performance, Reliability, Innovation, and Service and Support. Cisco was voted second for Market; while Nutanix, previous three-time Market leader, was bumped down to third for Market.

HPE

On-Prem All-flash Storage-as-a-Service
IT Pros vote HPE the new leader for On-Prem All-flash Storage-as-a-Service, knocking former and three-time champ, Zadara, to the bottom of the pack. HPE received brand leader titles for Market, Price, Reliability, and Service and Support. Pure Storage was voted the leader for Performance and Innovation and second place Market. VMware came in third respectively.
 
IBM

All flash NVMe-oF Array
IT Pros selected IBM as Market leader for this newly-added category as well as titles for Performance, Reliability, Service and Support. IBM also tied with Pure Storage (second place Market) for the Innovation title. NetApp was voted Price leader and third for Market.

Multi-Cloud All-flash Storage-as-a-Service
While the top 3 companies of this newly-added survey were close in all categories, IT Pros cast their votes for IBM as Market, Reliability and Service and Support leader. VMware, second, place Market, snagged Price, Performance, and Innovation. Third place for Market went to NetApp.

Intel

NVDIMM
IT Pros repeated their votes from last year as they named Intel the Market, Performance, Reliability, Innovation, and Service and Support, while Micro (second place Market) received the title for Price again. Samsung was a close third.

Samsung

Computational Storage
Samsung dominated the competition as IT Pros acknowledged them as the leader for Market, Price, Performance, Reliability, Innovation, and Service and Support for Computational Storage. ScaleFlux came in second for Market followed by NGD Systems.

SSD
Samsung continues to be the leader for SSD as they received their sixth Market title in addition to being selected the Price, Performance, Reliability, Innovation, and Service and Support leader. Intel was voted the runner up for Market, then Toshiba.

VMware

Hybrid Cloud All-flash Storage-as-a-Service
In another new survey category, IT Pros recognize VMware as the leader for 5 segments for Hybrid Cloud All-flash Storage-as-a-Service-Market, Performance, Reliability, Innovation, and Service and Support. Pure Storage, runner up for Market, pulled ahead and received the title for Price leader. HPE came in third.

IT Brand Leader Surveys
IT Brand Pulse awards are the symbols for brand leadership. Winners are voted by global IT pros in surveys that are independent, non-sponsored research. The surveys are designed to measure the pulse of brand leadership in specific product categories. Within each product category, respondents choose the overall Market Leader, as well as the leader in Price, Performance, Reliability, Service and Support, and Innovation. Voters are provided with a category description at the start of each product section, a randomized choice of vendor answers, and the ability to write in a vendor, if not listed.

Global IT Pro respondents to recent surveys include: American Airlines – American Express – Adobe Systems – Advocate Health Care  – Aetna – AF Group – Air Force Space Command – Allstate – AT&T – BAAQMD – Bank of America – Beckman Coulter – Boeing – Baylor College of Medicine – Bosch – Boston Scientific – Brinker International – CA Department of Insurance – Capital Group – Caesars Entertainment – Celanese Corporation – Citibank – City of Los Angeles – Combined Insurance – Coca-Cola  – Colliers – Comcast – Cox Enterprises – CPS Energy – Daiwa Capital Markets – Dana Foundation – Daybreak Game Co. –  Disney – DLL Group – Dow Corning Corp – Duke University – Edmunds – Encore Capital Group – EnerCare – Ensco – Exelon Corp. – ExxonMobil – EY – FedEx – First Acceptance Corp. – Four Seasons –  Franklin Templeton – General Electric – General Motors – Great-West Life – GWDG – HCSC – Kaiser Permanente – Kingston – LANL – Library of Congress  – Lockheed Martin – LRZ – Michael Kors – MIT IS&T –  Morgan Stanley – NASA Ames Research Center – NIH – NBC/Universal/Comcast – NCR – Optum – Orbital ATK – Polycom, Inc. – Quicken Loans – Raytheon – Ricoh – Ryanair  – Schindler Elevator Corp. Shaw Industries – Siemens Corp. –  Snyder’s-Lance  – Spectrum Brands – Stanford University – Staples – Starbucks – States of AL CT, LA and MT – Time Warner – TMZ – Torchmark – Tiger Corporation – T-Mobile – UCLA – United Health Group – U.S. Dept. of Labor  – U.S. Navy – UPS – Veolia – Verizon – Walmart – Weizmann Institute of Science – West Pharmaceutical Services – Yale – Yazaki.