Acronis Appoints Master Distributor for Emerging Markets

Acronis International GmbH has appointed Acronis Emerging Markets (AEM) as a new master distributor to increase its focus on and accelerate growth in the Latin American and African markets.

As part of the agreement, AEM will market and distribute the full range of Acronis cyber protection products in these regions, providing local training and support for partners and service providers.

AEM is an independent company led by Garry Kondakov, an IT and cybersecurity veteran with more than 15 years of experience building business for various tech companies around the world. He has already established effective teams in Brazil, Mexico, Argentina, and South Africa, and additional offices are planned in other countries in order to support local partners.

Acronis appointed AEM as the new distributor in response to the growing demand for its cyber protection services in these two growing regions.

“More than ever before, individuals and businesses around the world are relying on data for all that they do. Yet the threats to that data don’t stop at a nation’s border. Given the comprehensive and effective approach Acronis uses to develop and deliver its solutions, it’s important that these emerging markets have access to modern cyber protection,” said Kondakov.

Companies and service providers in these emerging markets recognize Acronis as a vendor capable of offering the cyber protection that ensures the safety, accessibility, privacy, authenticity, and security of data (called SAPAS, or the Five Vectors of Cyber Protection).

The company’s approach allows Acronis to deliver backup, security, DR, and enterprise file sync and share solutions that are easy, efficient, and secure.

“The addition of Acronis Emerging Markets into the Acronis family is a tremendous milestone. Appointing a new distributor that is focused on these markets will allow us to better serve these regions, extending the benefits of cyber protection while increasing the sales support we can offer to partners, resellers, and customers,” said Pasha Ershow, Acronis revenue officer. “Their deep knowledge and experience in these regions will help bring success to all involved.”

Enhanced by its AI, blockchain-based authentication, and AnyData Engine technologies, Acronis protects all data, in any environment, including physical, virtual, cloud, mobile workloads, and applications.

Acronis is committed to extending cyber protection to safeguard all data, apps, and systems. To create a larger ecosystem that delivers SAPAS-based cyber protection, Acronis opened early access to the Acronis Cyber Platform for third-party developers. Access to the platform, which will be made publicly available at the Acronis Global Cyber Summit in October, enables development of new applications so developers can expand the functionality and integrations of their apps, and extend their opportunities in Acronis’ ecosystem.