EMEA Distributor Program From Pure Storage

Pure Storage, Inc. announces dedicated distributor programme in EMEA.

Reinforcing and extending Pure’s commitment to a partner-centric go-to-market, the programme adds a strategic layer of support and enablement for distributors; all to drive growth, add scale and extend reach into new markets and sectors to better meet customer needs.

Another year of growth and a Net Promoter Score (NPS) that repeatedly puts it in the top 1% of B2B companies, reinforces Pure’s status as a trusted partner for customers. Whether it’s leading the charge in emerging technologies such as hybrid cloud, artificial intelligence, machine learning, and NVMe, Pure has been at the forefront of solving customers challenges. So that it can better focus on exceeding customer requirements, it is building a distribution network, charged with enabling and growing VARs in the region.

Created in partnership with existing distributors (a process that started at the Pure Global Partner Forum held in May 2018), the programme includes critical elements necessary for distributors to build autonomous ‘Pure Certified’ practices. Business development incentives will be supplemented with ongoing programme investments and marketing support, in addition to systems, tools, and process.

The success and development of the initiative will be overseen by a dedicated distribution team at Pure led by Scott Goree, director of global distribution, who recently joined from Cisco.

He comments: “Pure has ambitious plans to grow and scale while remaining focused on innovation so our customers can put their data to work. To do this we need to have the right distribution partners, in the right markets, with the right skills, drive and commitment, to maximise the exciting opportunities ahead. This programme ensures we will retain and attract those who recognise the value of closer alignment and share our commitment to hyper growth and market share gains.“

The regional programme leads in EMEA will remain closely aligned to both the program execution and the local partner team led by Matthieu Brignone, area VP EMEA partners.

He comments: “Pure Storage has always been committed to a 100% partner business model that places distributors (and others) at the heart of our go to market strategy. We have worked very closely with our distributors to ensure the programme delivers what they need. It’s been a very positive start to an ongoing dialogue that we know will very quickly reap rewards across EMEA.“

Ongoing communications and knowledge sharing will be deepened by an annual global distributor summit (to be held in tandem with Pure’s Accelerate event in Austin, TX in September), and an annual EMEA summit, the inaugural event having been held in Madrid, Spain. 

Eric Nowak, president enterprise computing solutions, Arrow EMEA says: “We welcome Pure’s move to strengthen even further its partner-centric go-to-market approach in EMEA. While the channel community increasingly benefits from all-flash storage deployment growth opportunities, the programme provides us with strong support to enable Pure`s reseller channel. Arrow and Pure have worked closely to make the dedicated distributor programme a success, with a clear focus on customer excellence.“