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Company’s Profile: Seven10 Storage Software

With compliant virtual file system that unifies disparate storage platforms (cloud, NAS, block, object) into single managed interface presented as SMB, NFS or S3

Company
Seven10 Storage Software, LLC (web site extremely dated – 2015)

Location
HQs in North Andover, MA, and sales office in Naples, FL

Date founded
August 2009

Financial funding
$20 million total in two rounds, key investor being McCarthy Capital

Revenue
Not disclosed by the company. For Crunchbase, it has $10 million in revenue annually, but it’s probably a little more. Firm has been profitable for the last 3 years. It speaks about 50% annual revenue growth with 90% profitability and 90% annual recurring revenue growth.

Main executives

Storage10 CapleF. William Caple, COB since 2008, operating at Caple Advisory Solutions as managing partner and then advisor, serving from 1995 to 2002 as COO and EVP of OTG Software (sold to Legato Systems for $403 million in 2002 and then acquired by EMC in 2003 for $1.3 billion) and was a member its board of directors, prior to his entry into the storage industry, was a corporate attorney, working for high-profile law firms in Washington D.C.

 

Seven10 MoultonRobert (Bob) J. Moulton, co-founder, CEO and president since 2001, previously director of enterprise sales at OTG after 6 years as director of strategic sales for Smart Storage (acquired by OTG in 2001 for $25 million), passionate Boston, MA, sports fan, proud father and lucky husband

 

Seven10 LafreniereGary J. Lafreniere, COO, in the company for around 18 years, also formerly at OTG and Smart Storage, great great nephew of famous author and poet Robert Frost

 

 

Seven10 MarcionekAdam D. Marcionek, chief architect, arriving in the company in 2006, after being software engineer at TouchStone Software for 6 years, lead singer and bassist in a band

 

 

Number of employees
25

Technology
SDS, policy-based file virtualization, automated data migration, ILM/cloud-tiering

Product description
Storfirst is a compliant virtual file system that unifies disparate storage platforms (cloud, NAS, block, object) into a single managed interface presented as SMB, NFS or S3. By de-coupling the application layer from the storage layer, it delivers single-pane-of-glass administration and flexibility that allows organizations to grow, manage, and replace storage on the fly without interruption or expensive and time consuming migration efforts.

Click to enlarge

Seven10 Storfirst
 
Released date
Storfirst 7 became available on January 10, 2019

Price
3 pricing models:

  • 1 Traditional ‘leave-in’ consumption model where pricing starts at $750/original terabyte (no charge for replication) with maintenance included (discounts for petabyte and up environments)
  • 2 Project-based model where pricing starts at $250/TB (more common for NAS-to-NAS migration customers)
  • 3 Software-as-a-service model starting at $10/TB/month

Roadmap

Storfirst vision: next 12
Storage10 Storfirst Vision

Partners
Agfa Healthcare, AT&T, AWS, Cloudian, ClouWave, CDW, Comport, Dell EMC, FujiFilm, Google, Hitachi, HPE, Iron Mountain, Lenovo, Microsoft, NetApp, Oracle, Plow, Presidio, Pure Storage, Round Tower Technologies, Scality, TIM, VMware

Number of customers
700, 75% in life sciences (healthcare, pharmaceutical, bio-tech), 25% compliance (financial services, government and education)

Main customers
Allegiance Health, American College of Radiology, ARA Diagnoctic Imaging, Austin Radiological Asociation, Bank of Hawaii, Bausch+Lomb, Bayer, Boeing, Homeland Security, HSBC, Iron Mountain, MAPFREE Insurance, Memorial Sloan Kettering Cancer Center, NASA, Nayer, Ochsner, Oppenheimer Funds, Stanford Hospital & Clinics, Steward Health, Sundance Films, Trinity Health

Applications
Include PACS/imaging, patient care, video surveillance, compliance, electronic health record, user data, financial records, cloud-as-DR, supply chain
  
Target market:

  • Healthcare: large regional hospitals and clinics, healthcare provider networks, university hospitals
  • Compliance: finance, government, litigation

Competitors
Nasuni, Panzura, Komprise, Qumulo, Commvault

Comments

Seven10 is a small storage company not so recent with tiny revenue but growing and profitable.

Main executives come from OTG and Smart Storage.

Its virtual file system is currently fashionable and has pretty good future with a good roadmap, but having big old and new competitors.

It needs probably other financial rounds to progress and rebound.

Its first step will be, at least, to update rapidly its old web site (2015) to get more recent information on its business.

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