NAB: Helmut FX Available Through EditShare Resellers

EditShare, LLC announced that Helmut FX, an Adobe Premiere Pro CC projects and users management back-office solution from broadcast workflow expert MoovIT GmbH, will be available through EditShare’s worldwide reseller network.

Initially developed for the 2014 World Cup for use by HBS, and later evolved for the ARD German Public News Broadcaster Norddeutscher Rundfunk (NDR), Helmut FX leverages the EditShare Flow API to integrate Adobe Premiere Pro project files and user configuration capabilities within the post-production workflow.

“Without Helmut FX providing the underlying file management required to streamline processes and ensure teams are working efficiently, it’s a real challenge to standardize project files and user configuration set up across groups unless you implement an Enterprise Service Bus. And for most scenarios, a standard Enterprise Service Bus is out of budget or overkill in capabilities. This is where Helmut FX is different,” comments David Merzenich, product manager, MoovIT. “Unlike typical Enterprise Service Bus solutions, Helmut FX provides the back-office foundation for file and user management in Adobe Premiere Pro CC post-production environments in a turnkey solution. For large workgroups, setup and configuration can be done within a day and for most, well within a price point that doesn’t break the bank.“

Helmut FX is available for purchase in North America through EditShare resellers.

“Providing EditShare customers with options to expand their workflows is at the core of the company philosophy,” says Tara Montford, MD, EditShare. “Helmut FX aptly leverages the EditShare Flow API to provide a true Enterprise Service Bus experience in a packaged product offering that can be implemented with immediate benefits in a matter of hours. I am confident that EditShare customers utilizing Adobe Premiere Pro CC will benefit immensely from the superior back-office projects user configuration management performance. We look forward to showcasing the Helmut FX integration during NAB 2019.“

About Helmut FX
It works in the background and manages search and administrative processes for Adobe Premiere project files. The tool supports cutters and editors as they work, thanks to a customisable program interface and personalised settings in the editing panel of their editing software.

It sorts, distributes and backups edited files automatically. Users can focus on their core tasks – whether they are part of a small production environment or a large-scale project with multiple participants across networks.

Merzenich concludes: “Flow has a great API which is ideal for controlling the production and post-production eco-system, enabling Helmut FX to bring the full capabilities of an Enterprise Service Bus to Adobe Premiere Pro based workgroups of all sizes at an incredible price point. This opens the doors to small and mid-size facilities that may have been priced out of implementing these types of automated workflows.“