Roland Serna VP of Channel Sales and Alliances, Zadara

Zadara Storage, Inc. appointed Roland Serna as VP of channel sales and alliances.

He leads the storage-as-a-service (STaaS) company in the architecture and execution of its partner go-to-market strategy. His responsibilities include developing partner programs, enablement, incentives, and field alignment to ensure customer success.

As a member of the executive team, he reports to CRO Scott Hebert.

“I look forward to working with such a talented and experienced team that delivers real solutions and innovation to the complex problems faced by enterprise storage users,” said Serna. “It’s an exciting opportunity to bring such a compelling service offering to the channel that simplifies storage management with tremendous cost savings for our customers worldwide.“

He joins Zadara with over 27 years of executive experience in the IT industry. Prior to that, he held various executive positions at VMware Inc. including strategy for the development of the VMware Cloud on AWS partner program. He also led a team of national partner managers, inside sales representatives, system engineers, and extended support teams for the company’s largest partner business. In 2014, he was recognized by VMware as America’s Channel Business Manager of the year. During his career, he has also held various management positions at IT companies such as CNET, PCM, Buy.com, and Netgear.