Rubrik Go Evergreen Subscription Purchasing Program
Eliminating unpredictable pricing and renewals
This is a Press Release edited by StorageNewsletter.com on March 19, 2019 at 2:22 pmRubrik, Inc. announced Rubrik Go, an evergreen subscription purchasing program.
It applies a SaaS approach and enables customers to enjoy future innovation through one simple and predictable subscription license. Customers access the company’s data management technology through free evergreen refreshes, streamlined software editions, and the flexibility to migrate data to the public cloud at any time with no additional costs.
“We designed Rubrik Go to solve customers’ biggest purchasing pain points around opaque, rigid licensing and unexpected price hikes,” said Bipul Sinha, co-founder and CEO, Rubrik. “Rubrik Go offers a subscription to simplicity so that customers can scale their environment with complete transparency and confidence.“
“Rubrik Go is not just another pricing program; it’s a holistic go-to-market strategy that allows us to future-proof our Rubrik investment in the cloud era with just one easy-to-manage subscription,” said Rich Talaber, CTO, Public Consulting Group, Inc. “It gives us peace of mind knowing that we can migrate our licenses to the cloud anytime or refresh to Rubrik’s next-generation appliances at no additional cost.“
Rubrik Go provides following benefits to customers:
- Automatic Access to New Technology: Customers receive the latest technology updates so that they can continue to innovate and stay one step ahead of their competition.
- Future-Proof for Cloud: Customers can migrate to the cloud at any time during their subscription term. If customers run cloud applications, they receive native cloud protection at no additional cost.
- Lower Upfront Costs: It transforms large upfront capital expenditures into predictable subscription payments to help customers meet and exceed budget requirements.
Rubrik Go is offered as a 3-year subscription that includes software, hardware, support, and evergreen refresh at the time of subscription renewal. The company will continue to also offer perpetual to life of device licenses.
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