Exertis Hammer Expands Distribution of Western Digital

Exertis Hammer (Hammer plc) expanded its Western Digital Corp.‘s offering to include rights to distribute IntelliFlash across EEA, South Africa and Israel.

By expanding itsportfolio, it has ability to distribute the entire Western Digital Data Centre Systems (DCS) range, which includes IntelliFlash, for mission critical, virtualised, and primary workloads, and can be delivered in hybrid, all-flash and all-NVMe  solutions. This complements the existing Western Digital relationship distributing a range of high-capacity drives, and platforms including servers, JBODs and JBOFs that enable SDS environments.

Paul Silver, senior director EMEA DCS sales, Western Digital, said: “As Western Digital forges its data centre systems (DCS) business, we are expanding our reach through world-class partners. Exertis Hammer holds an established position of being at the forefront of storage technology distribution, and we believe that this is a powerful partnership to grow a new base of customers, as well as reaching out to existing ones with a compelling new element to our portfolio.“

Adam Blackwell, GM for software defined solutions, Exertis Hammer, said: “We are thrilled about the opportunity to employ our established trusted advisor ethos to the full Western Digital DCS portfolio, and excited about the opportunities which the IntelliFlash range presents for us and our customers. We have had an excellent relationship with Western Digital for many years, which is a great foundation for this new chapter of our partnership together.“

The DCS business unit of Western Digital is a provider of datacentre infrastructure solutions for enterprise, private cloud, and edge datacentre environments. Its datacentre portfolio supports workloads across all application tiers from business-critical to long-term archive. The family includes the IntelliFlash hybrid, all-flash and NVMe storage systems; ActiveScale petabyte-scale hybrid cloud object storage system; OpenFlex NVMe-over-Fabric (NVMoF) open composable infrastructure; Ultrastar sever and storage platforms; Ultrastar memory extension drive and its family of Ultrastar datacentre HDDs and SSDs.