As a 100% channel company and following the recent announcement of availability for new cloud data management capabilities as part of Veeam Availability Suite 9.5 Update 4, te firm is making investments in its partner ecosystem to reinforce its commitment to the success and profitability of its partners.
“Together with our partners, Veeam has experienced unprecedented growth since inception – enabled by innovative technology and delivered through the award-winning Veeam ProPartner program,” said James Mundle, VP of WW channels, Veeam. “As the adoption of cloud-based business models continues to grow, and programs become more complex, the constant is that we always keep the customer experience across all segments as our top priority, delivering the best products, solutions, and services in a way they can consume them better and more efficiently than any other technology company.“
Enhancements to the Veeam Partner Program include:
- Veeam IQ: The company launched a partner-facing training platform to streamline partner enablement. Formally known as Veeam University, this Learning Management System (LMS) is an online resource that supports partner education, fostering increased efficiency and profitability. With multi-language support and increased learner engagement, partners can access demos, product and solution training, program and selling education, training courses, and preparation tools for Veeam certifications including Veeam Technical Sales Professional (VMTSP) and Veeam Sales Professional (VMSP). This learning platform enables partners to move at their own pace, putting the partner in control of their progress and certification compliance.
- Additional Marketing Investments: The firm is committing to increased marketing investments in both partner-facing marketing and support for focus regional partners, national partners and corporate resellers. It has launched a marketing concierge service – a dedicated marketing consultant group available to collaborate with partners to build multi-touch campaigns that focus on digital marketing tactics. Working with eligible Veeam partners, a virtual marketing manager (vMM) will guide the partner though the entire campaign process, designating effective campaign materials, customizing content, building social media initiatives, recommending best practices, building campaign components, and managing leads from the Veeam MarketReach platform (Veeam’s email campaign and lead tracking tool for partners) post-campaign. With this platform, partners can create, execute and track their own Veeam campaigns, including banner creation, co-branding marketing materials, event-in-a-box projects, etc.
- Accelerated Growth Rebates for Gold and Platinum Partners: The vendor is rewarding partners who not only make their assigned revenue targets, but those who overachieve on a quarterly or annual basis. Value incentive rebates with accelerators as well as opportunities for additional back-end rebates present more earning potential for partners.
- New Partner Perks and Incentives: Veeam Partner Perks rewards sales, marketing and technical roles at partner organizations. The company understands that a ‘closed deal’ is the result of more than just a sales function. This program leverages the behaviors and actions of the partner with rewards, whether it’s selling into the SMB space, co-selling with an alliance, taking a certification, completing a POC, or running a competitive campaign; Veeam recognizes every contributing role of the process.
“Our industry continues to evolve; we understand that we must too evolve our partner program to ensure we are providing all of the tools and offering the highest support to ensure our partners are successful and maximizing every opportunity,” continued Mundle. “When they are successful, we are all successful. The new investments, resources, programs and tools Veeam is putting in place will help our partners to achieve greater profitability and enable success across all business segment, With the strength of our partner program and momentum, we will continue our history of innovation and leadership in the backup and data management industry.“
“As a Veeam National Partner, the Veeam Champion Program supports our team as we drive growth for our customers. The program platform is easy to use and allows us to quickly get up and running with the expertise to support Veeam products. We’ve had several account executives involved with the program since 2017, ensuring we provide the best data management software options to our customers,” said Mike Houghton, chief sales officer, Logicalis Group Ltd, a Veeam Platinum ProPartner Gold Veeam Cloud and Services Provider (VCSP)
“The Veeam ProPartner Program provides the tools, resources, and support enabling us to drive our Veeam solutions and services to our customers and increase our profitability year after year. The new enhancements directly impact our bottom line offering us even more resources to maximize our routes to market and reach our entire customer base, from our smallest customers to our larger, more established enterprise clients,” said Steve Lankard, VP and principal infrastructure solutions, CBTS, LLC, a VCSP.