Sundeep Menon Sales Director South Asia, EditShare

EditShare LLC announced that business development expert Sundeep Menon has joined the company as sales director for South East Asia.

A skilled media enterprise strategist, he will be responsible for defining the business development strategy across all sectors of media and entertainment, supporting firm’s market expansion which saw more than 30% growth in 2018.

“With the roll out of technology like 5G and cloud becoming a production reality, we are seeing a rapid uptick in enterprise projects across the Asian region,” states Peter Lambert, APAC sales director, EditShare. “Breaking from the traditional confines of media workflows, these projects are far more sophisticated and bring an added level of complexity to the business and technical operations, requiring experienced leadership from the vendor to navigate complex architecture and foundational needs. We have this skilled leadership in Sundeep Menon.”

A technically savvy business development manager, Menon has developed media strategies for India’s largest broadcast and content companies including Viacom 18, Network 18, Times Now, Sun TV, and Republic TV, bringing technical understanding as to what it takes to power media workflows.

“EditShare has gone far beyond the traditional workflow solution and is meeting the needs of much more complicated, larger scale applications,” comments Menon. “Broadcasters and media companies today simply cannot offer the same programming or add OTT to survive. They have to drive contemporary media strategies to engage and grow viewership. This requires a new approach to the media foundation and an immense level of flexibility. I look forward to engaging these media businesses and pioneering new workflows with EditShare innovation.”

Menon comes to EditShare with a record of driving tier one media companies to reach growth. His 20-year career in media technology includes business development leadership positions at Avid Technology, Primestream and Apple. He also held technical position at Real Image.

This appointment is effective immediately.