Grady Lambert GM North American Operations, Swissbit

Swissbit AG, manufacturer of industrial-grade flash memory solutions, is strengthening its North American business.

The company announced the promotion of Grady Lambert to GM of its North American subsidiary, Swissbit NA, Inc.

The manufacturer has offices in Campbell, CA, Eagle, ID, Houston, TX, Westford, MA, and Port Chester, NY.

Since 2014 he has served as technical business development manager and director of business development at the company’s R&D location in Westford overseeing development of SSD product range.

In addition to leading Swissbit’s North American product and business development activities, he will oversee all North American sales and marketing activities.

“Since joining Swissbit, Grady has shown the personal commitment and leadership skills necessary to take our North American division to the next level,” said Silvio Muschter, CEO. “In his new role as GM, I am confident he will further Swissbit’s brand as a leading supplier of embedded storage products and services.”

Serving the US market with low TCO products
Swissbit enjoys a strong presence in NetCom, industrial and automotive markets with its durable, robust and temperature-resistant storage solutions that offer long-term availability and lowest TCO. Lambert intends to continue to expand the double-digit US market growth rate trend achieved by the specialized storage manufacturer to date.

“As the embedded storage market begins its adoption of 3D NAND technology, NetCom and industrial customers trust Swissbit to deliver not only exceptional product quality and reliability, but they have come to know and value our world-wide team of talented professionals dedicated to providing the very best customer support and service. Our growth targets in the America’s are ambitious, but we are confident that there is great and untapped demand for our solutions, especially for applications within high growth markets such as IIoT and NetCom“, says Lambert. “With the development of our own innovative firmware and security features, our storage solutions offer a clear competitive advantage which is further strengthened through the provision of flexibility and long-term availability which are critical for developers and manufacturers of industrial solutions.”

Prior to joining Swissbit in 2014, Lambert held technical positions at SMART Modular and Centennial Technologies.