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Amazon Intents to Acquire CloudEndure – Comment

Confirming that multi-cloud is must have

CloudEndure, Inc., one of the few cloud DR and workload migration players and one of the few remaining ones, is in an acquisition process by cloud giant Amazon.

We had the chance to meet and visit CloudEndure in October 2017 in Ramat Gan, Israel and wrote a blog post about it if you wish to understand better what they do. Since we met them, the startup extends the message with continuous backup.

The transaction is estimated around $200 million (according to several Israeli sources), 11x return on investment based on $18.2 million listed on Crunchbase, and is aligned with what Google has paid for Velostrata in May 2018, a direct competitor of CloudEndure and from Israel as well.

A few months before, CloudVelox got acquired by VMware now integrated into HCX and these moves invite us to think about Zerto future. We also find out that C3DNA, a US competitor, is about to disappear from the scene as the management team is dismantled.

CloudEndure supports Amazon Web Services (AWS), Google Cloud Platform (GCP), Microsoft Azure, OpenStack, IBM Cloud, Oracle Cloud and VMware.

Will AWS let the entity independent and finally invite people to use and leverage CloudEndure to swallow bits from competitions as a trojan horse?

The recent AWS announcements related to AWS Outposts and some synergy with VMware have also to be considered here.

We’ll see but this move is a significant one confirming that the cloud giants eat all data wherever they reside. Their appetite is infinite.

Read also:
Amazon Acquiring Israeli Start-Up CloudEndure 
For $200 million
2019.01.10 | In Brief

 

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