Marketing Agency BrandStar Deployed Facilis

Facilis Technology, Inc. announced that BrandStar, Inc., a brand marketing agency and production house, has installed its Shared Storage Network to support 4K+ collaborative post production workflows.

Based in Pompano Beach, FL, BrandStar has built a studio where they produce TV shows and branded content that resonates with audiences across every screen, from original blogs and social messaging to digital activation, performance-based marketing and in-house production.

Seeking to update the post production department and bring it into the future, the post production department needed to support greater than HD resolutions from 4K and beyond. The BrandStar team made plans to attend the NAB NY Show to research options for updating their shared storage infrastructure.

“We can’t afford any down time, which has been one of the factors that’s made us reluctant to look into a new system,” said Mark Alfieri, founder and CEO, BrandStar. “Until now, we hadn’t figured out where we could have a break point in order to do an installation.“

A new show needed to be edited in 4K, which put pressure on the team to find a solution.

“We have really tight deadlines here,” said Abraham White, senior editor, BrandStar. “Having stuttering video playback at 4K while constantly waiting for clips to appear is not acceptable.“

At NAB, the BrandStar team came across Facilis and was intrigued by the capabilities and value of the system, but also the ease in which it could quickly be installed and integrated with their existing equipment. After some productive discussions regarding BrandStar’s goals, the Facilis staff encouraged the BrandStar team to visit some of the many reference post facilities in NYC that rely on a Shared Storage Network. Following that lead, the team went to visit Definition 6, LLC, an interactive media agency, and talked about its use of Facilis.

“A lot of our needs have to do with fast movement of media across our space,” said Luis Allbritton, chief engineer, Definition 6. “Big media files come in and multiple deliverables go out. It’s a fast cycle, at a fast pace, with a lot of people working on the same projects at the same time. Our Facilis system enables multiple people to have high-speed access to even the largest media files at any given point in the process.“

Feeling confident in their decision, the BrandStar team ordered a 384TB Facilis system consisting of two 192TB storage servers and a Hub Server that aggregates and offloads server processes and increases available bandwidth. At 384TB, the system can hold approximately 2,500 hours of 4K footage. For flexibility, the Facilis team installed 10bE as well as 32Gb FC to BrandStar’s desktops and edit suites. Unlike standard NAS devices that run enterprise workflows at many organizations, the Facilis system is optimized for video and audio workflows which can contain very large media files.

“The Facilis system was installed quickly and it’s super-fast.  We really like it,” comments White. “The 4K footage plays back smoothly and it’s really going to revolutionize the way we edit at BrandStar.“

Facilis was highlighted on an episode of Inside the Blueprint which aired on Fox Business Channel