Acronis Official Partner of Manchester City Football Club

Acronis International GmbH announced a technology partnership with Manchester City Football Club.

As part of the partnership, Acronis will help the Club to enhance and develop its data backup and storage capabilities.

In top flight football, teams rely on data to review their own performance and analyse the opposition. Developing a winning game plan involves meticulous analysis of many key elements, including passes, touches, set piece goals, player heat maps, and much more – which are studied before, during and after every match in order to get that vital competitor edge over the opposition.

Partnering with Acronis, the reigning English Premier League champions will be able to optimise data management. Having all data, applications, and systems efficiently backed up and ready to be restored, will open new opportunities for what can be done with all available data, helping the club to reach new goals.

“At the highest level of competition, data is a critical asset. Acronis’ technology is perfectly suited for high-pressure, digitally intensive environment. We are proud to partner with this great club and look forward to our joint projects in the future. We are confident this partnership will benefit Manchester City, Acronis, and all our partners and customers,” said John Zanni, president, Acronis.

Technology, data in particular, is increasingly important to teams in this ever-developing digital age. So much so, that during the days leading up to important matches, data is available through iPads in the Manchester City locker room so that players can review historical data with their coaches and make last-minute adjustments to the playbook. It is also vital for the team to analyse data in their post-match analysis.

Damian Willoughby, SVP of partnership, City Football Group, said: “We are delighted to announce this new partnership with Acronis. A football club like Manchester City has a huge volume of data – covering everything from our players and fans to the day to day operation of our business – and we are excited to leverage Acronis’ expertise to enhance our storage and backup functions. Acronis shares City’s passion for innovation and utilising the latest technologies and we look forward to working with them as our partnership progresses.“

Acronis Foundation
As part of the partnership agreement, Manchester City will explore ways to work with the Acronis Foundation. The foundation provides equitable education around the world through building schools in developing countries. Created in honour of Acronis’ 15-year anniversary and the company’s founding principle that all evils are caused by insufficient knowledge, the Foundation supports initiatives designed to stimulate education to gain and protect knowledge around the world. Further details of how Manchester City and the Acronis Foundation will work together will be announced as the partnership progresses.